A Summary On The Tattoo - 1498 Words

SUMMARY The Tattoo is a product with few direct competitors, but many indirect and invisible competitors. The direct competitors, such as smartwatches or the FitBit, have similar features and functions to the Tattoo. Indirect competitors, or substitutes, are seen in the form of health and fitness mobile apps. Invisible competitors the Tattoo has are large firms and bootleggers that make like-devices to compete with the Tattoo. The bargaining power of these competitors is moderate. The Tattoo faces minimal threat of new entrants because of the Tattoo’s patented technology. This makes the possibility of smaller firms being direct threats to our product low because the barriers to entry are high. However, there are various ways to break into the health and fitness industry through substitutes, thus, the bargaining power of indirect competitors is moderate. Many of our competitors utilize similar electronic chips, which means that our suppliers need to adhere to high quality produ ction or service. Therefore, their bargaining power is low. However, specialty chips with patents make certain manufacturer’s bargaining power high. Being that the Tattoo is unique, but also has many similar competitors, the customer’s bargaining power is also moderate. COMPETITION Currently the market for the Tattoo includes direct, indirect and invisible competitors. Multiple companies provide devices that contain similar features as the Tattoo. Currently, wearable technology is a new trendShow MoreRelatedAnalysis Of Hamlet And An Argumentative Essay892 Words   |  4 PagesEnglish 112 involved writing a large variety of literary pieces focusing on multiple components of writing. I wrote a multigenre on tattoos, literary analysis on Hamlet, and an argumentative essay as well as a summary and response essay on the need for higher education. From this wide array of papers I have learned and grown in my technical writing skills that will contribute in my pursuits of college level classes. I will address each of my papers and what I have learned from them. I have includedRead MorePossible Tattoos Essay examples646 Words   |  3 PagesPURPOSE: I would like to inform the class about the history, development and effect of tattoos on society. As well as†¦ THESIS STATEMENT: Understanding the tattoo’s origin, purpose and safety measures that will help students make an informed and healthy decision about their own possible tattoos. INTODUCTION I. ATTENTION GETTER: Catherine Grognard once said, â€Å"The tattoo[ed body] is a unique object- a naà ¯ve and provocative moving fresco.† Take a momentRead MoreInformative Speech On Tattoos1286 Words   |  6 Pages Tattooing is a body modification practice used for centuries across the globe. Because of the multiple origins of tattoos, there are several techniques and countless styles. Every tattoo is unique in meaning to the person that receives it, though often they can fit into generalized categories. Tattoos have fallen in and out of popularity over the course of history, though they have never and most likely will never disappear. II. Specific Purpose and Need to Know: According to WrittenRead MoreA Study On The Protective Immunity928 Words   |  4 Pagesusing the gene gun, the tattoo gun or the microneedle system. The focus was to determine whether the tattoo gun and the microneedle delivery systems were useful DNA vaccination alternatives to the gene gun. Our laboratory has successfully utilized the gene gun in our DNA vaccination studies for both protective and therapeutic purposes (17,34). However, the gene gun system is costly, and we are constantly looking for alternatives to back up our vaccine development program. 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After some in-depth discussion with my classmates and teachers, I have come to realize that professionalism encompasses so much more. Professional development, also referred to as lifelong learning,Read MorePersonal Selling Strategy : Dress Code Essay884 Words   |  4 Pagesbusiness will be unusual when it comes to the dress code. Tattoo and or piercing shops are not held to the same standards as corporate/other forms of employment. In our business we will be going against the norm and require that our artist employees have at least one visible ta ttoo and preferably one piercing. This is due to the simple fact that someone who wishes to get a tattoo would prefer that the individual performing the work have tattoos themselves. The idea boils down to our company’s preferredRead MoreBody Modification Is a Form of Self-Mutilation1348 Words   |  6 PagesBody Modification Is a Form of Self- Mutilation Summary-Response Essay One cant look in a magazine nor watch television without seeing the trend. It has become the newest trend in western civilization. Celebrities and the mainstream media glorify it the most. The practice has become as common as women getting their hair done, for some individuals. It is so accessible one or more of these procedures can be acquired by just a trip to the mall. The trend is known as body modification, deliberatelyRead MoreBody Piercings And Its Impact On Society1665 Words   |  7 Pagesthat piercings in adolescents are more than simply â€Å"self-expression.† A study over body piercings, tattoos, self-esteem, and body investment in adolescent girls discusses how body art intertwines body image, self-concept, peer acceptance, self-esteem, and even self-mutilation towards motivations behind getting a piercing (or tattoo). For example, body modifications (particularly piercings and tattoos) can be interpreted as more than a coming-of-age statement. According to the article, the authorsRead MoreRhetorical Analysis Of The Emoji Movie1005 Words   |  5 PagesThe goal I want to achieve by writing this essay is to identify how the author builds the argument of the topic using different rhetorical strategies and check if the author established solid credible evidence to validate the arguments she made. Summary and Description of Rhetorical Situation: The article being discussed was released on August 4,2017 shortly after the release of the movie on July 28, 2017. Megan writes this text to explain the problems with the movie and later on supporting her arguments

Recruitment Free Essays

Focus and cite strategic manpower planning, recruitment and selection activities. Report and quote on these processes and how they help the company achieve its strategic goals Job analysis and Designing Coca cola companys HR Department check its own Job description and Job analysis in which they get the information about the employees work activities, human behavior, performance standard, Job context and human requirements and also other information related to this conduct. HR Department of Coca Cola used this information also for recruiting, selection, compensation, performance appraisal, training, and employee’s relationship Planning and Forecasting Coca Cola HR Department involves in the company strategic planning and they also make sufficient planning for hiring new employees needs in the organization. We will write a custom essay sample on Recruitment or any similar topic only for you Order Now HR forecast the needs for employees on the change in technology and increases in productivity. After planning the HR Department sends report to the head office for approval and if they get approval from the head office then HR will start the ecruitment process, The Recruitment Process HR Department posts their vacancy in news paper, institutions and company websites. The applicant can search for Jobs on the current Jobs tab from the homepage of their website and if the applicant already decided on what position to apply him/her will Just need to click â€Å"Apply Online† button and then follow the instruction provided. But in order to apply the applicant must first create a profile so that he/she can see the updates of his/her application. The company does internal nd external Recruitment. The Selection Process The selection process of Coca Cola HR Department will vary depending on the position that the candidates are applying for. Below are the tools used mostly by the HR department and in most cases they used the combination of any of the following tools; Interview- The interview is designed to reveal more about you and your experiences. Interviewer will ask for examples of how you behaved in different situations, maybe at school, home or in your previous Jobs Group Exercises- Coca cola s very much into teams so this exercise will show how the candidates effectively work with people. It is the good opportunity for the HR to see how the candidates communicate, influence and involve other people in work place. Presentations- Coca Cola used presentation as a tool in selection process to show the ability of the candidate on how he/she communicates to a group of people on a specific topic. The candidate may be given a topic in advance or on the day of the presentation. Psychometrics Test- the coca cola company also gives a psychometric test. Psychometric test are timed exercises that examine the candidates abilities and potential. HR uses the personality assessment tool that is designed to find out more specific things about you. Role plays/situational exercises- this tool is designed to assess how the candidates react in certain situations, this will help to highlight the candidate may be given facts and fgures to review or a report to complete; hr may also have an assessor acting as a customer or employee to simulate a situation that could occur in the workplace. How to cite Recruitment, Papers

Management Strategies for the Automobile Industry - Free samples

Question: Discuss about the Report on Management Strategies for the Automobile Industrys Successful Brand, BMW on Customer Expectations in the Middle East? Answer: Introduction (Background of the study) The experience of the customer contributes in determining the brand name of the automobile industry and plays a key role to capture competitive market share. This research proposal is a challenge to analyze the concept of automotive branding. The branding of automobile captures the fundamental nature of an automobile industry from the point of view of the customers. Basically, it coherent the industrys value plans in terms of relation to the customers, product quality as well as culture The increasing focus on the satisfaction of the customer as well as loyalty helps an industry to rethink on their management strategies. The value of automobile industrys successful brand, BMW is vast as well as it is a tactical tool to attract all the customers. In the Middle East countries, there is a fastest rising of automotive brand at the ending of first quarter of the year 2011. BMW group is confident in achieving a large record in the Middle East. Research Aim The main aim of this assignment is to investigate the management strategies for the Automobile Industrys successful brand, BMW on the expectations of the customer in the Middle East area. The concept of automotive branding is strained ahead the existing models as well as practices across the marketing fields. Through the research, it is being seen that the automobile company will be able to study the buying behaviour of the customers. Based on the understanding of the perception of the customers, the companies can be able to determine the actions that are required to meet the needs of the customer. The market of the car changes due to fast competition as well as advanced technology. Therefore, the automotive manufacturer understands the preference of the customers on time as well as takes necessary actions to reflect the changes within the market quickly. Research objectives To conduct the research on how the automotive parts are to be handled To investigate the factors on the basis of what the customers choose brand To know the way of thinking of the customers that promotion are important in the automotive industry Research questions 1. Is the successful brand of BMW able to meet the expectation of the customers? 2. What is the significance of marketing strategies of BMW in the regions of the Middle-East? 3. What are the steps to be taken in the Automobile Industry to fulfil the expectation of the customers? Problem statement Due to appearance of globalization as well as liberalization there is a rigid competition among the industries of automobile that focus to capture the markets of Middle East. An automobile are not to be considered as luxury, it occupies the everyday part of life as well as becomes a necessity. The attitude of the customers changed towards the fact that yesterdays luxuries are the necessities of today. In order to become successful in the market, it is important to study the awareness of the potential buyers as well as track their drivers of those perceptions. Literature review It will review the recent studies and also research done in regards to make profits in the automobile industry in case they fulfil the expectations of the customers. Based on the marketing strategy of BMW, it adopts a marketing campaign to target their customers. It tells their customers that their branded cars give pleasure in driving than any other branded car. Research on this extreme pattern indicated that the successful brand of the automobile industry achieves the perception as well as loyalty of the customers in the Middle East countries Further research publicized that ethnicity, the image of the country as well as interpersonal organize serve as drivers of automobile purchase as well as phenomenon of consumption. Therefore, the consumer ends the equation of brand that is vital in building the brand of the automobile industry. The societal structure in the Middle East countries is to be highly networked. The individual perception of the customer on the brand image as well as its perceptive influences the potential customers. Due to those reasons, it is necessary to convince the customers to believe in products as well as connect the customers with the companys brand. The customers those feel that the business model of BMW as well as their brand values tend to continue loyal and engaged in increasing their manufacturing. Automobile is considered to be a need especially in the Middle East countries. It is important in those areas to own an automobile for convenience purposes. It is also important for the customers to appraise the variety of automobile that they need to purchase. The decisions are taken based on multiple factors like the requirements of the customer, safety needs, maintenance of budget. The consumer of the Middle East countries also becomes aware of their choices as well as quality of the automobile This study provides the overview of automotive brand in this area. In view of the strong competition in the market of Middle-East in the segments of lower, middle as well as upper-middle of the automobile brands, the rating of brand of BMW from the viewpoint of their customers is also discussed. The brand awareness level of BMW among the people is analyzed. Even it is the best brand that offers best manufacturing products may fail if it fails to communicate with their customers The study al so offers some important insight on the BMWs customer satisfaction. The brand of BMW is able to provide value to its customer and gain a better market share than any other automobile industries. Research Design and Methodology The important fact of research methodology is well defined structure and sequential approach that will help to complete the research work successfully. There are three types of research design; exploratory, explanatory as well as descriptive. In this research, explanatory design is chosen that will assist to understand the effect of the strategies of marketing of BMW on the expectations of the customers in the regions of Middle East. It gets the liberty to explain the nature of the research problem, purpose of the research with the experience as well as knowledge (Al, 2013). In this research, the methodology plays a role to build the framework of the research. This research is basically based on the research on survey. This research consists of research onion to identify the research method. The philosophies to be used to develop the framework are intepretivism, positivism as well as pragmatism. This research chooses the positivism to expand its research framework as it is appropriate for a deductive research approach. The analysis is based on the statistical analysis to compute the data (Dutton, 2013). It requires acquiring a set of overview such as causality to understand the data into simplest ways. The analysis of the research is based on the customer satisfaction to identify approval of the BMWs products (Eaton, 2013). It is based on highlighting the marketing strategy of BMW, features of BMW car as well as the overall satisfaction of the customer. In the analysis, both the positive as well as negative responses are evaluated. After the analyzing of the research, it is being known more about the strategies used in marketing or selling of the BMWs car. Research Onion Research onion demonstrates the stages that cover at the time of developing a research strategy. Each of the layers of the onion describes the stages of the process of research in details. It provides an efficient succession through which the research methodology is designed. The usefulness of research onion lies in its flexibility for any type of methodology and it can be used in diversity of contexts. The first stage of research onion is to understand the process of the research. Based on the objective of the research, it is to be done. Firstly, the research philosophy refers to the nature of the reality that is being investigated. It gives the description of the quality of knowledge. It mainly defines the process of undertaking the research. This research chooses the positivism to expand its research framework as it is appropriate for a deductive research approach. This approach develops the hypothesis on the theory of pre-existing as well as it prepares the approach of the resear ch to examine it. Mainly, this research consists of surveys, interviews etc. The surveys tend to use in the quantitative research projects. It also involves sampling a proportion of the population. Sample size will be less than 20 that tend to create the results where the respondents skew the results individually (Chen, Chen and Wang, 2013). In the quantitative research, the size of the sample is important. It produces the data that is quantitative and it can be analyzed empirically. In the quantitative research, the sample represents the larger population to do the analysis. The time horizon is the time framework in the project that is required to complete the research. A time table is required to provide a plan and allocation of the time to complete the proposed research. In this research, explanatory design is chosen that will assist to understand the effect of the strategies of marketing of BMW on the expectations of the customers in the regions of the Middle East. Research approach In the research study basically follow two different approaches. The two research approaches include deductive research approach as well as inductive research approach. Moreover, the deductive research approach generally discusses about the evaluation of different existing theories with the help of data analysis. On the other side, the inductive approach also discusses about data collection, observation, data analysis and different other techniques (Starcevic, 2013). In this particular study it mainly adopts the techniques of deductive approach. Moreover, the main reason in order to adopt the deductive approach is that this approach discussed about the research study with the help of evaluation of different theories about the factors that mainly influence the customer expectations (Strebinger, 2014). However, on the other side, both the data analysis as well as finding part of the research study did the verification of all mentioned theories in relation with the customer expectation and different strategies of successful brand awareness (Yazdanifard, 2014). Sampling method In order to complete this research study, the methods of sampling becomes one of the vital aspects, especially in order to gathering primary data by doing survey. Moreover, the sampling techniques in order to do the research study needed the appropriate adaptation of sample size, sampling techniques and sample unit. Moreover, in this particular study both the aims and objectives helps the researcher in terms of dealing the primary as well as secondary data (Chen et al., 2013). Apart from this, the main aim of doing the selection of simple random sampling is that it has no biasness and the sample is also chosen in the random manner. According to this particular research study it did the application of random sampling techniques depending on the context of research study (Chen, Huang and Ji, 2012). The sample size is taken as 10. Data collection method The data collection techniques mainly help the researcher to follow the right directions in the terms of achieving the expected outcomes. Moreover, the techniques of data collection can also vary from research study to another (Stapleton and Degitz, 2014). In the terms of collecting data various techniques of questionnaire, interviews methods are used. However, the objectives of the research are to do the evaluation of successful brand on customer expectations (Alshenqeeti, 2014). Moreover, data collection methods consist of primary as well as secondary data collection methods. Moreover, the primary data collection evolves the quantitative techniques as well as secondary data collected data through journals and blogs. The process of data collection begins with selecting a sample that is based on the customer group of BMWs (Ha, Djuraev and Ahn, 2014). The reason behind selecting the customer group is that they are people who join the brand awareness program. The needs of the customer are to be focused based on the marketing strategy of BMW. The questionnaire is designed based on close ended questions. The questions will be based on the marketing strategies of BMW to satisfy the customers. These questions are given to the customer to give their own feedback and the answers are to be collected on the same day (Hofisi, Hofisi and Mago, 2014). Then the analysis is done to identify the relationship between the customer expectations and other variables. It helps to decide if the successful brand of BMW as well as its marketing strategy meets with the expectation of the customer (Shepley, 2011). Ethical issues The research is focusing on the ethical issues. The survey will not consist of those people those have some mental problems. Through the survey, the research will explain the purpose of doing the research. The analysis should meet with the objective of the research. The participants will not be able to withdraw from the participation (Peters, 2011). The participants are allowed to keep the data secure as it is confidential. All the records of the data are to be kept for at least three months. Research limitations The problem arises in the form of constraints such as budget, scope as well time of the study. The problems that faced in the course of the research are that some of the customers are not willing to participate as well as aid the research. The unsteadiness concentration sets among the respondents at the time of answering long questionnaire. It leads to difficulty in preventing incomplete questionnaire (Papalambros, 2011). The limitations of the research are due to the method of sampling that is to be chosen, also due to data that is not accurate. The limited time budget causes a huge limitation in the study of the research. Timetable A time table is required to provide a plan and allocation of the time to complete the proposed research. In this research, explanatory design is chosen that will assist to understand the effect of the strategies of marketing of BMW on the expectations of the customers in the regions of the Middle East. The time of the plan is represented in a Gantt chart. It is the tool that is used to plan as well as schedule the project. It gives an opportunity to consider the time that is taken to complete the research. At the time the research is under taken, this chart is used to monitor the progress. At any given time, it can give the status of the research. Hence, the owner can take the necessary remedial actions to bring back on course. Gantt chart Task Name Duration Aug 15 Sep 15 Oct 15 Literature Review 15 days Research methodology 5 days Research approach 7 days Sampling technique 5 days Data collection method 15 days Findings and Analysis 5 days Recommendations 2 days Conclusion 2 days Final review 1 day Submission 1 day Reference List Al, S. (2013). Interpretive research design: concepts and processes.International Journal of Social Research Methodology, 16(4), pp.351-352. Alshenqeeti, H. (2014). Interviewing as a Data Collection Method: A Critical Review.ELR, 3(1). Chen, H., Yu, D., Wang, C. and Wang, S. (2013). An Adaptive Trust Sampling Method for P2P Traffic Inspection.International Journal of Grid and Distributed Computing, 6(6), pp.103-116. Chen, S., Huang, K. and Ji, J. (2012). A Fast Sequential Acquisition Method Based on Frequency Sampling.Journal of Electronics Information Technology, 34(8), pp.1806-1812. Chen, Y., Chen, J. and Wang, W. (2013). Uniform Sampling Table Method and Its Applications: Establishment of a Uniform Sampling Method.Journal of AOAC International, 96(6), pp.1482-1486. DUAN, J. and CHEN, W. (2012). Ambulatory-assessment Based Sampling Method: Experience Sampling Method.Advances in Psychological Science, 20(7), pp.1110-1120. Dutton, W. (2013). The social shaping of digital research.International Journal of Social Research Methodology, 16(3), pp.177-195. Eaton, S. (2013). The Oxford handbook of empirical legal research.International Journal of Social Research Methodology, 16(6), pp.548-550. Ha, I., Djuraev, M. and Ahn, B. (2014). An Energy-Efficient Data Collection Method for Wireless Multimedia Sensor Networks.International Journal of Distributed Sensor Networks, 2014, pp.1-8. Hofisi, C., Hofisi, M. and Mago, S. (2014). Critiquing Interviewing as a Data Collection Method.MJSS. Papalambros, P. (2011). Design Research.Journal of Mechanical Design, 133(4), p.040201. Peters, T. (2011). Experimental Green Strategies: Redefining Ecological Design Research.Architectural Design, 81(6), pp.14-19. Shepley, M. (2011). Research Methods for Design Practitioners to Evaluate Facilities.HERD: Health Environments Research Design Journal, 4(3), pp.7-13. Stapleton, S. and Degitz, R. (2014). An Innovative Data Collection Method for Investigating Unresolved Pain After ED Discharge: A Pilot Study.Journal of Emergency Nursing, 40(6), pp.598-604. Starcevic, S. (2013). Research of brand personality concept in marketing.Marketing, 44(2), pp.149-172. Strebinger, A. (2014). Rethinking brand architecture: a study on industry, company- and product-level drivers of branding strategy.European Journal of Marketing, 48(9/10), pp.1782-1804. Yan, G. and Zhang, C. (2011). Simulation Research in Mutualism Behavior of Automobile Industry Cluster.Journal of Management and Strategy, 2(1). Yazdanifard, R. (2014). The Growth of the Automobile Industry.J Account Mark, 03(01). Zanutto, A. (2013). Handbook of constructionist research.International Journal of Social Research Methodology, 16(1), pp.87-89. ZHOU, H. and YE, J. (2013). Stratified sampling particle filter algorithm based on clustering method.Journal of Computer Applications, 33(1), pp.69-71.

Factors Affecting Brand Advertising Success -Myassignmenthelp.Com

Question: Discuss About The Factors Affecting Brand Advertising Success? Answer: Introducation I have gone through the chapter Global forces and advertising industry and analyzed that the global advertising industry has faced several challenges. The advertising industry has also passed through the phase of digital revolution and there were many rival companies that were in operational in the market (Percy 2016). I have also found that the changing pattern in the global market have affected the advertising market structure as well market dynamics. I have gone through the objectives of the advertising industry and has found that this industry has no such specific targeted audience and they target the mass market and thus encourage them to purchase new product or service. According to me, I think advertising also helps in promotion of specific brands and the consumers will be able to differentiate between the different brands. I can say that brand advertisement is the job of the advertising agencies and it is their responsibility to carry out the advertising process in a better w ay. I have also found that the brands target the businesses as well as the consumers. After reviewing through the entire chapter, I can say that different companies prefers to display their advertisements in different advertisement modes. These advertising agencies also acts on behalf of the client or the brand company and accordingly displays the advertisements(Ansari and Riasi 2016). I have found that different companies employ the advertising agencies to use their skills, knowledge and creativity for the creation of advertisements. The clients pay different amount to the advertising agencies and thus the advertisements are also created depending on the payment and the choice of the customers (Hackley and Hackley 2017). I can say that the money that is spent on advertising by the different companies has increased gradually with the passage of time and this is estimated to increase in the next few years. The advertising agencies are also shifting their attention to different geographic sectors in the economy and it has also become easier for them to focus on the requ ired brand and thus help in boosting the sales of the company (Percy 2016). I have found that the top advertisers are the car manufacturers of different companies. They constitute more than 50% of the global advertising economy and this is expected to increase with the passage of time (Percy 2016). I have found that the different advertising agencies has their individual specialist or experts and thus this individual is assigned with creation of different advertisement. These advertising agencies also has certain drawbacks i.e. the cost of advertisement through this agencies is very high and they are not feasible for small business enterprises who possess limited resources. Moreover, there are many advertising agencies that has not worked with any business entity earlier and it becomes difficult to understand the nature of business and this also leads to ineffective campaign (Ansari and Riasi 2016). After a thorough analysis, I have found that co-ordination is an important function of the advertising agencies. The advertising agencies must also ensure that there is proper co-ordination among the sales force, clients and the distribution network to ensure long run success of different advertisement programs (Percy 2016). I have also found that the main goal of the advertising agencies is to assist the distributors, sales person and the retailers that will help in maximizing their clients. Moreover, there were some special agencies who are assigned with the special task of publicity, preparation, market research and product literature. According to me, I think there must be a special department in these advertising agencies who must be assigned with the task of work schedule as well as proper routing sequence for different advertisements. After the preparation of the advertisement, it must be forwarded to the media who will carry it forward for further processing. This is possible after illustration, copy and mechanical production after the approval of advertisement from the client. There is also a public relations department in every advertisement company and the main aim of the company to maintain goodwill with the mass people. This tool also helps in better communication with the public and thus it will help in corporate advertisements as well as publicity (Hackley and Hackley 2017).I think the main responsibility of public relations department is to build trust and relation with the employees, customers, shareholders and the middleman. I have also found that the budgets of the online advertising agencies are increasing at a much faster pace than the traditional media of advertising. With the rapid pace of globalization, I think the companies are interested to shift of interactive digital media agencies and thus this will also be beneficial for the company as well as the advertising agencies. I have also found that there are certain competitive factors that affects the advertising agencies and this is important to gain competitive advantage. I have also noticed that this disruptive change has occurred in the advertising agencies after 21st century. Moreover, advertising on the mobile devices such as tablets and smartphone has not been so popular till the last century(Hackley and Hackley 2017). Therefore, I can say that the role of advertising agencies has been diversified and there was also diversification of the marketing options. Therefore, I can conclude that the reality of the advertising agencies and the industry as a whole has changed with the passage of time. It is also the responsibility of the marketers to decide how they will hire the advertising agencies and the roles that will be played by the advertising agencies. The advertising agencies also provide the clients with specialized and skilled services. Thus, the advertising agencies can give creative solutions to the companies and the different products and thus this will help in building better public relations, suggesting sales and different promotional activities, creating propaganda. Moreover, these agencies also provide specialized services to the clients and they have experienced staff who provides easier administration to different multiple services. These advertisement agencies also have different disadvantages and there is risk associated with the clients that damages the image of the company. Therefore, it is the responsibility of the mark eting agencies or the advertising teams to define the role of agencies at the time of establishment of relationships. References Ansari, A. and Riasi, A., 2016. An investigation of factors affecting brand advertising success and effectiveness.International Business Research,9(4), p.20. Hackley, C. and Hackley, R.A., 2017.Advertising and promotion. Sage. Percy, L., 2016.Strategic advertising management. Oxford University Press.

How to Start a College Scholarship EssaySample

How to Start a College Scholarship EssaySampleIf you have never used a college scholarship essay sample before, now is the time to look at them. These are very handy because they have been tried and tested. You can use them on your own essays to give you that extra edge.There are actually many sources where you can find these scholarship essay samples. The most common place to look is the library or at the local bookstore.Online sources such as Amazon.com usually will include sample texts with the book. This way, you don't have to worry about checking out the book. It just has the reference. If you choose to check out books online, make sure you are buying from a reputable one.If you are looking for a different book, I would suggest the ones that offer the texts online in PDF form. This is a great idea because you don't have to download the text to read it. You can simply save it to your computer and then print it out.If you can't decide on a site or source, the right approach is to do some research on your own. Go online and do a search for scholarship essay samples.You can also go to your local bookstore and look through the textbooks that are on offer to see if there are any college scholarship essay samples that are worth checking out. You might be surprised at the selections.Make sure that you go to your university bookstore or library and see what else is available. This way, you can get the best source for college scholarship essay samples.

EBay Corporation Internationalization Strategy

Executive Summary EBay Corporation is a U.S. company that operates in the internet and digital media industry by providing an interface to buyers and sellers of different products online. The industry is very competitive and the company has managed to keep up with the level of competition. The management of eBay has pursued the internationalization strategy that has enabled it to expand over time to other multinational markets.Advertising We will write a custom report sample on EBay Corporation Internationalization Strategy specifically for you for only $16.05 $11/page Learn More While operating in different multinational markets, the company has faced various challenges and risk such as fraud risks, difficulties of coping up with regulations in different countries of operation. The company obtains its revenue through eBay marketplaces, Paypal and Skype. The findings of this study on application of internet marketing in eBay indicates that the company ma rkets and earns revenue online by providing market stores for different companies selling different products to online customers. Introduction The internet and digital media are advanced technologies that are utilized by organizations in the modern business environment to ease business transactions. The two technologies were developed many years ago with their development beginning immediately after the Second World War. The internet has made business transactions easy. Some companies such as eBay have utilized the technology as a competitive advantage in providing services to sellers and buyers. The company was established in 1995 and has utilized the internet to enable suppliers meet and supply products to their clients. The system has been successful and has enabled the company to grow and expand into international markets. However, it has not been able to succumb to competition in all markets since it was pushed out of the Japanese market. Fraud risks and the risk of conforming to different regulations in different countries of operations threaten its future existence (Racin, Van Der Loos Illes, 2007, p. 183). The internet and digital media dates back many years ago after the Second World War in which there was need to develop a communication system that would survive any difficulties. The proposal to create the telecommunication network that had no central authority and could operate while in disrepair was put forward by Rand in 1964.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Research for the telecommunication network began in early 1960 with some milestones being made in 1967 when the physical laboratory of Britain developed the initial tests of the network (Lohse, et al. 2000, p. 19). This discovery was followed by the U.S development of the network that contained four nodes in 1969 that were characterized by high-speed computers. The high-speed network developed in the U.S. grew faster in the 1970s and more networks were developed in the 1980s. For instance, in 1984, NASA entered into the internet industry. The company provided technical advancement that linked newer and faster microcomputers using thicker fast links (Calvin, 2004, p. 66). A team of programmers in Geneva designed the web. The web is a form of the internet that utilizes the hyper-textual format of the internet to develop a network of information that is global in nature (Blossom, 2009, p. 65). It comprises individual sites for different organizations. Through the sites, firms and individuals are able to share different kinds of information both business and social. The web can be accessed by any individual interested in it and has enough time. Blossom (2009, p. 65) notes that the legacy of the internet can be reduced to two that are egalitarian openness and flat pricing. Therefore, any individual can access the internet and the web at any time worldwide at a very low price based on the bandwidth being accessed (Lohse, et al. 2000, p. 21). Company Profile: eBay EBay Corporation was established in 1995 as an online auction that provides an interface between buyers and sellers of different products online. Pierre Omidyar, a software engineer base in California, established the firm. According to Blossom (2009, p. 68), eBay has its mission as â€Å"pioneering communities around the world built on commerce, sustained by trust and inspired by opportunity.† The business practices in which eBay is involved in is three and includes: EBay Marketplaces: this is the major revenue earner of the company. Under this section, eBay creates an online market for global corporations and individuals. In this online market, the company sells over 100 million products online daily.Advertising We will write a custom report sample on EBay Corporation Internationalization Strategy specifically for you for only $16.05 $11/page Learn More The online marketplace is the number one revenue earner for eBay contributing about 70% of the total revenue earned by the corporation (Lohse, et al. 2000, p. 21). EBay has been successful in online marketplace because of the ability of the company to manage its functionality, safety, and reliability of the trading platform. In addition, eBay has increased the usability of the online marketplace making its customers and suppliers to like it and prefer using it for the sale and purchase of different products (Blossom, 2009, p. 69). Paypal: this is the second revenue earner for eBay because it contributes about 25% of the total revenue realized by the corporation. Under this business model, the company aims at creating a new global standard for online payments. The company made the acquisition of Paypal in 2003 hence utilizing it to make payments for its clients (Charlesworth, 2009, p. 121). Skype Internet telephony: eBay acquired Skype in 2005 as another investment venture for the company. The venture is the third source of income for eBay since it earned the firm 5% of total revenues realize din the 2007 financial period. EBay used to value the firm highly beyond the true value of the firm hence incurring an impairment charge. However, the corporation has been able provide services for MySpace users (Ngai, 2003, p. 30). The last business model that was a source of about 4% of the firm in 2007 financial period was advertising among other online sources of revenue. The revenue Model Much of the revenue realized by eBay is obtained from the listing and commissions earned from its business transactions. The firm charges an extra commission on Paypal transactions. According to Allen (2008, p. 81), the margin that the corporation realizes on the transactions is phenomenal because the incremental costs made after the construction of the infrastructure are tiny.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The income that eBay realizes from advertising and other non-transaction net revenues only make up a small portion of the total net revenue realized by the corporation. According to Blossom (2009, p. 66), eBay intends to maintain this strategy of low revenues from advertising and non-transaction net revenues. For instance, in 2004, non-transaction net revenue was about $94.3 million, which was only 3% of the total revenue realized by the company (Ngai, 2003, p. 33). Customers and Proposition The main customers of eBay are online customers willing to purchase different products online. In addition, the company provides an interface for suppliers willing to supply different products to their online customers. The company has established a competitive advantage on core service provision (Ngai, 2003, p. 38). EBay is a reliable marketplace in which sellers can successfully list their items for sale on bids or fixed prices. Due to its reliability, the online marketplace is attractive to m any sellers. For instance, in 2007, the firm had about 532,000 online storefronts established by different users throughout the world. Different software tools such as Turbo Lister, Sellers assistant and selling manager among others to help them in conducting their transactions, provide traders utilizing the site on a frequent basis. Therefore, about 60% of suppliers listing their products are aided by software (Silver, 2004, p. 58). Fraud is a significant risk experienced by different online operators selling and purchasing different products online through the company site. One out of 10,000 transactions recorded in the UK in 2005 were fraudulent. Although the number is small, the translation of the figure into the total number of transaction the firm makes worldwide results in a significant volume of transactions. To overcome fraud cases and risks, eBay has developed trust and safety programs that reassure customers of the safety of their online transactions. For instance, the co rporation has initiated the feedback system in which the credentials of both sellers and buyers can be identified (Charlesworth, 2009, p. 121). According to Blossom (2009, p. 66), eBay make propositions to both the sellers and buyers. The proposition for buyers involves selection of products, their value, convenience and entertainment. The firm has established an online forum called neighborhoods in which buyers can discuss the different products and provided by the company. For sellers, their propositions include access to broad markets, marketing and distribution that are cost effective, access to a large market base and good conversion rates (Acquisti Varian, 2001, p. 25). The company changed its marketplace into three structures that are free structures, seller incentives and standards and feedback. The structures were aimed at improving the quality of experience that would enable sellers provides detailed ratings. In addition, the structures provided sellers with the ability t o review the items described, improve communication, period of delivery and improve postage charges. The changes made by the corporation improved the shopping experience by the firm’s clients (Acquisti Varian, 2001, p. 25). Competition The competitiveness of an organization determines the survival of the company in the industry. Every organization including eBay aims at maximizing profits while minimizing the costs incurred. In order to minimize costs while maximizing the realized profits, it is necessary for the firm to have a competitive advantage (Tanner, Honeycutt Erffmeyer, 2008, p. 116). The company has established a competitive advantage in interfacing between online buyers and seller of different goods and services. The uniqueness of the services provided by eBay is that there is a direct link between firm and its clients since a feedback system exists for the clients on the services provided. The services provided by the company are reliable and free of risks becau se the company has minimized fraud risks (Wang, Lee Wang, 1998, p. 66). The examination of competition in the internet and online business will be done using porter’s five forces as explained below. Porter’s Five Forces Source: Porter (1980, p. 29) Buyer Power There has been an increase in the bargaining power of the online customers of online products and services due to their ability to purchase any products of any company in the industry competitors’ products. By venturing into different markets across the world, eBay competes with other dominant companies in the industry such as Yahoo among others. The buyer power is high and the company requires strategic planning in order to provide high quality services that can compete with competitor products for effectiveness in the industry. The free choice from available alternative quality products of various competitors has raised the buyer power (Gay, Charlesworth Esen, 2007, p. 99). Supplier Power There are ma ny suppliers to eBay supplying different products being sold by the company online. Any fluctuations in the demand for online products and goods could easily cause an increase in the supplier power (Honeycutt, Ford Simintiras, 2003, p. 219). For instance, a fluctuation in the demand for computer chips sold through eBay could easily lead to supply of the chips on demand hence the increase in the supplier bargaining power for HP. Supplier power affects the operations of eBay (Porter, 1980, p. 77). Substitutes Substitutes to eBay services comprise of online and offline retailers, distributors, liquidators, import and exports companies. In addition, there are other online auctioneering companies, mail order companies, catalogues and directories. Companies provide online and offline shopping channels and networks that are substitutes to the services provided by eBay. Due to these substitutes, competition for eBay provided products has increased. Market Rivalry There is very high rivalry among competitors in the online marketing and internet business. The main competitors in the industry include firms providing various services similar to the services provided by eBay. For instance, there are mail order companies, liquidators, online and offline participants, search engines, catalogue and mail order companies among other companies (Racin, Van Der Loos Illes, 2007, p. 184). EBay is not complacent with the competition in the industry. Due to the high level of competition in the industry with firms such as Yahoo providing similar services, eBay pulled out of the Japanese market in 2005. The company still faces competition from Yahoo in other markets such as Asia and China. Yahoo provides similar competitive services that are likely to attract more customers in the markets (Silver, 2004, p. 59). New Entrants The online business industry is characterized by free entry and exit. Every organization operating in the industry is aware of the threats that new entrants pose to their existence. In spite of heavy investment in the industry by eBay, new entrants such as Yahoo among others still pose a danger to the existence of the firm in the industry. Opportunities Competitiveness in the industry increases operating risks of operating in the industry for eBay. However, there are still many opportunities to be explored by eBay. For instance, the company can exploit emerging markets such as India and Brazil. In addition, the firm can exploit mergers and acquisitions with other upcoming organizations in the industry (Zacher, 2009, p. 201). Threats The threat in the industry is the threat of new entrants. The industry is at a mature stage and it has enough companies operating in it. Therefore, the entry of new firms would increase the level of competition further than expected. Moreover, fraud risks pose some dangers to the operations of eBay. Strategic Decisions made by eBay Management Strategic management is mandatory for firms in the modern business envi ronment because of the dynamism of the business environment. EBay operates in a very competitive industry that requires the management of the company to make strategic decisions in line with its strategic goals and objectives. The company has its strategic objectives as: Increasing the number of new users registered to utilize the services the company offers on its online marketplace. Increasing the number of registered users that actively participate in bidding, buying and selling on the company’s marketplace (Ngai, 2003, p. 45) The firm aims at increasing not only the value, but also the volume of active transactions on eBay marketplace. The organization had about 83 million active users by the end of 2007 compared to the 82 million active users that it had in 2006. The company defines active users as clients who bid, purchase or lists items on the website of the company in the past 12 months (Racin, Van Der Loos Illes, 2007, p. 183). The company achieves these objective s through other approaches as outlined by the management. The company has strategies to pursue the increase of category numbers and sizes of the marketplace. For instance, the company pursued this strategy to increase the categories such as books, art, antiques business and industrial clients in the marketplace. EBay pursues the interaction strategy in which it has traditionally been realized through auction listings. The strategy was refined to its current â€Å"Buy-It-Now† price format (Schwartz, 2006). The format of the strategy is the ‘Dutch auction’ format that is characterized by sellers selling multiple identical products to the highest bidders. EBay Corporation developed its stores for the main reason of enabling suppliers with multiple products to display their products in a more retail format. The management is pursuing the acquisition of other firms as a strategy to provide an enabling environment for suppliers of multiple products. For instance, eBay acquired Mobile.de in 2004 from Germany and Marktplaats.nl from Netherlands. In addition to the acquisitions, the company has invested heavily in other organizations such as Classified ad in the U.S., acquisition of Rent.com and stubHub in 2007 (Silver, 2004, p. 57). EBay has pursued another strategy of localization in different regions and countries. Under the localization strategy, the company has been able to achieve a larger market place for localized geographies such as Australia, India, Malaysia, Canada and U.S among others (Ngai, 2003, p. 48). Success factors Basing on the above strategies undertaken by the corporation, the company has been successful in meeting its set objectives. The ability of eBay to meet its set objectives is attributed to different success factors such as the ability of the company to attract buyers and seller, the ability of the company to handle a large volume of transactions, selection of a good price and good selection of goods for sale. According t o Howe (2000, p. 91), eBay provides high quality customer services that when coupled with high quality products and services offered, it creates a brand recognition, customer satisfactions and loyalty. These success factors have been able to lead to success due to the importance that the developing the value added tools and services by the company. Value adding tools to eBay include tools used before and after trade to enhance user experience while making trading faster, easier and safer. With regard to competitors, success factors for eBay include the ability of the company to enhance community cohesion, system reliability, and convenience of the website, lower level of service charges and provision of quality search tools (Chaffey, et al. 2008, p. 78). Challenges of doing business on the internet EBay is a multinational corporation that operates in different business environments across the different regions of operation. Due to the dynamism of the business environment, the compan y encounters different issues that have negatively affected the performance and competitiveness of the company (Acquisti Varian, 2001, p. 19). To begin with, the company faces regulatory requirement challenges including regulation of auctioneering, professional selling distance selling and transmission of money. The company encounters legal uncertainties regarding the liability for listings and contents provided by users (Sellers, 2010, p. 103). The uncertainty could also result from the less user-friendly internet systems in different markets of operation. As the company operates in the countries, it faces the challenge of integrating with local payment providers such as banks, credit and debit card associations and electronic fund transfers. Other challenges faced by eBay are as listed below: differing levels of retail distribution, shipping and communication structures Different employer/employee relationships that affects productivity and service provision of the firm, hence p rofitability Challenges in staffing and managing overseas subsidiaries Adverse taxation consequences that could affect negatively the profitability of the company The firm faces strong local competitors that have forced eBay to exit some markets such as Japan. The company faces cultural ambivalence towards or non-acceptance of online trading. Fraud In spite of the above challenges, eBay if doing everything to overcome them and ensure that it maintains its global competitiveness. The firm has employed various strategies such as utilizing locals from the different countries of operation to conduct it business. The locals in different regions have enabled the company improve employer/employee relationship in a bid to improve its performance. The advance in technology has enabled the company to outsource expertise from different countries. This has enabled eBay to reduce its operating costs while maintaining a competitive edge. Conclusion EBay Corporation operates in the online market place industry that is dynamic and competitive the firm was established in 1995 and since its establishment, it has been able to grow and expand its operations to not only online marketplace, but to include international payment systems such as Paypal and Skype, online communication. The company has established a competitive advantage in customer service and quality service deliveries that have enabled it maintain a competitive edge in the highly competitive industry. The management of eBay Corporation has pursued the internationalization strategy that has been achieved through several mergers and acquisitions over time. Through the mergers and acquisitions, eBay has been able to successfully venture into other international markets such as in UK, Asia, China and Canada. In spite of the success in the expansion, the eBay has not been successful in keeping up with competition in all markets. The company has been forced to exit in some markets such as Japan in which it received stiff competition from Yahoo. The company faces some risks such as fraud and high competition. It is recommended that the company increase its level of interaction and diversification in order to hold onto its market share while improving it performance. 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Lohse, G et al. 2000, Consumer Buying Behavior on the Internet: Findings from panel Data, Journal of Interactive Marketing, Vol. 14, no. 1, pp. 15-29 Ngai, T 2003, Internet Marketing Research (1987-2000): a Literature Review and Classification. European Journal of Management, Vol. 37, no. 1/2, pp. 24-49 Porter, M 1980 Competitive Strategy, New York, NY: The Free Press. Racin, E, Van Der Loos, A Illes, J 2007, Internet Marketing of Neuroproducts: New Practices and Healthcare Policy Challenges, Cambridge Quarterly of Healthcare Review, Vol. 16, no. 02, pp. 181-194. Schwartz, M 2006 Fundamentals of sales management for the newly appointed sales manager, New York, NY: AMACOM Div American Mgmt Assn. Sellers, N 2010 Advertising techniques and consumer fraud, Volume 8, New York: Gregg Division, McGraw-Hill. Silver, D 2004, Internet/cyberculture/digital culture/new media/ fill-in-the-blank studies, New Media and Society, Vol. 6, no. 1, pp. 55-64. Tanner, J, Honeycutt, E Erffmeyer, R 2008 Sales Management: Shaping Future Sales Leaders, Upper Saddle River, NJ: Pearson Prentice Hall. Wang, H, Lee, M Wang, C 1998, Consumer Privacy Marketing about Internet Marketing. Communications of the ACM, Vol. 41, no. 3, pp. 63-70. Zacher, R 2009 Advertising techniques and management, Harrison City: R.D.Irwin. Print. This report on EBay Corporation Internationalization Strategy was written and submitted by user Kyler Wise to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Transformations & Symmetry essays

Transformations & Symmetry essays What is transformation? Transformation is a one-to-one function from one plane on to another plane or to a different area on the same plane. A transformation describes a change in appearance of points in a plane. It is a transfer from the pre-image to the image. There are many types of transformations that I will be describing. The first type of transformation is known as a reflection. A reflection maps each point from one plane and creates it on another plane in the same manner and order. One of the main characteristics of reflection is reverse orientation. This means that whatever order the points were in, they transformed to be the opposite. This concept is the same as when you look into a mirror, all the points are reversed. Another type of transformation is known as translation. A translation is a transformation formed by the composition of two reflections in which the lines of the reflection are parallel. According to my understanding of this concept, in order to have the lines parallel, the figures must be placed side by side. In this type of transformation the orientation of the figure is changed but then changed back. The first reflection reverses the orientation, then the second reflection reverses it back to the way it first was. When you have more than one transformation of one figure you are then, performing a composition of transformations. The third type of translation is called a rotation. A rotation is a transformation formed by the composition of two reflections in which the lines of reflection intersect. This is accomplished by using two reflections or a composition. The concept of this transformation is that it is reflected at an angle, therefore causing the perpendicular lines to intersect at a single Another type of transformation is known as a dilation. A dilation is kn ...