19th century literature and medicine Free Essay Example, 2000 words

Treatments followed by four to eight weeks of rest in between allow the patient to remove the maximum amount of pigment cells. Patients can notice a lightening of the lesion after each treatment as the body disposes of the pigment cells. Interestingly, most birthmarks lighten by at least seventy five percent; where as some may lighten by even up to ninety five percent. Georgina’s death, as a result of her husband’s ‘will for perfection’ could not only have been avoided today, but she could have been cured of her birthmark. The matter in The Yellow Wallpaper by Charlotte Perkins is much complicated. Barbara A. Suess sees the symbols as an agent to overcome the lack of Lacanian â€Å"Imaginary† language beyond the â€Å"Symbolic Order† or what cannot be symbolized. Thus every fragment of her unique sense of the self is a mosaic of reactions to the â€Å"Wallpaper† and within the â€Å"dead paper† of her journal where she uses masculine utterances to give vent to her silenced self. Hence she can only grapple at visual details that correspond to the vague images of her mind that has only found a corresponding â€Å"objective correlative† in the wallpaper. We will write a custom essay sample on 19th century literature and medicine or any topic specifically for you Only $17.96 $11.86/pageorder now Suess calls this her attempt to â€Å"create a new order† (Suess, 84). The wallpaper is the canvas where she objectifies herself. The â€Å"patterns† of her condition when projected subjectively with expressionistic detail over the wallpaper only appear â€Å"gruesome† to her. Slowly one can observe a change in her as she tires herself out and goes out of her way to â€Å"think† out a pattern and etch out a space of her own. Suddenly she sees a crack within the interminable and exhaustive â€Å"patterns† as they appear as â€Å"bars†. And beyond that she finds herself buried underneath that charade of â€Å"self-control† and â€Å"will†. Another startling effect is produced by the symbol of daylight and moonlight. It can have indefinite meanings to a post-Freudian reader, but if taken in the context of the narrative pattern itself, the light and darkness seem to directly refer to her new sense of alienation. She sees herself as a social misfit (like all the other creeping women she sees) only because she understands the futility of this silence and restive calm. It is only a decorated surface that mocks her with â€Å"bulbous eyes† and lolling heads. She can tolerate or understand John’s laughter but not the laughter of those eyes, because she cannot face her own sham. Her sense of self is almost like that ‘paper’, which under the ownership of the master and like a palimpsest has lost it’s own sense of identity and is of a cowardly shade of yellow that follows her everywhere, the smell of which make her constantly aware of her own imprisonment.

The Ethics Of Human Resource Development - 1778 Words

Jasmine Williams-Thompson HRD 5343 Foundations of Human Resource Development Paper Critique September 28, 2015 Managers’ personal values as predictors of importance attached to training and development: a cross-country exploratory by David McGuire, ThomaS n. Garavan, David O’Donnell, Sudhir k. Saha and Maria Cseh Introduction Very few studies have been tested to show the importance of training and development even though managers may explain the importance of it within their organization or corporation. The studies also tried to explain if training and development is reinforced by the personal morals or values that managers have. Even now, there has been regulated findings that has concentrated on the ethics idea and the outcome that individual morals employ on human resource decision making rests hugely unknown( Saha and Fisera 1999). Continual beliefs or values majorly affect behaviors and decision-making through preparing people with principles that can be related in many different circumstances. The function creates the foundation for looking at how the morals of managers influence the value they place on training and development responsibilities. Training and development achieves a major goal in organizations. Several people argue different views about training and development, scoping new view points for new meanings. Wexley and Latham (2002) argue that â€Å"training and development can improve an individual’s level of self-awareness, enhance anShow MoreRelatedHr Functions and Organizational Ethics1261 Words   |  6 PagesHR Functions and Organizational Ethics HRM/427 Dr. Donovan Lawrence September 5, 2010 Human Resources professionals are responsible for several roles in the workplace, including implementing and managing policies, recruiting and retention, and training and development. The HR department is responsible for making sure that organizations conduct business ethically and that shareholders are treated ethically. The HR department must be able to monitor compliance with federal and stateRead MoreChanging Role of Hr Management959 Words   |  4 PagesThe Changing Role of Human Resources Management The ever-changing roles within human resources management (HRM), in response to trends, are from a dynamic environment and the importance of HRM. Every changing organization has a need for a HRM to respond and implement changes. The organizations driven by e-business and technology need to be ready to respond and adapt to the environmental changes and should focus on satisfying the company’s customer needs. In this role, the HRM contributesRead MoreTable Of ContentsPrefacexiiiPART ONEThe Strategic Human1743 Words   |  7 PagesTable of Contents Preface xiii PART ONE The Strategic Human Resource Management Model 2 Chapter 1 Strategic Importance of Human Resource Management Chapter Objectives Challenges Facing Canadian Organizations Spotlight on Ethics: What Is a â€Å"Right† Behaviour? Objectives of Human Resource Management Strategic Human Resource Management The Organization of Human Resource Management The Human Resource Management Profession of the Future The Framework Used in This Book Spotlight on HRM: Will the 21stRead MoreCritique Nigel Dowers Perspective Of Ethical Development And Globalization1722 Words   |  7 Pageschange is related to globalization and development similarly to how economics is related to globalization and development, but with one additional step. Dower (p1. 2005) explains the relationship as follows: â€Å"globalization is an economic process involving increased international investments and trade in goods and services. Development is a process of economic growth. Globalization is the engine of economic growth. So globalization is the engine of development.† For this paper, I will use Dower’s definitionRead MoreYeah717 Words   |  3 Pagesenvironmental science? Name several disciplines involved in environmental science. Environmental Science is the study of how the natural world works and how humans and the environment interact. Environmental Science in an interdisciplinary field which requires expertise from ecology, ear th science, chemistry, biology, economics, political science, demography, ethics, and others. Contrast the two meanings of science. Now name three applications of science. One description of science is a systematic process forRead MoreThe Social Responsibility Of Engineering1385 Words   |  6 PagesIn a modern society engineering activities including professional, based on scientific knowledge, social responsibility and human-dimension design and operation of technical devices plays an increasingly important role. Modern engineering professionalism involves not only the development of scientific bases of design engineering, but also awareness of the purposes, meanings and engineering problems in general, its place in the culture of the twenty first century. Of great importance is an understandingRead MoreHuman Resources Management Principles For A Profitable Professional Service Organizations865 Words   |  4 Pageswe will discuss the difference between; human resources management principles compared to operations management principles and project management principles co mpared to operations management principles. Each of these management principles include different criteria, but play a vital role in running a successful business. I will also cover the importance of establishing a code of ethics for a profitable professional service organizations. Human resources management (HRM) and operations managementRead MoreThe Ethics Of Human Systems845 Words   |  4 PagesUnsustainability in the environment stemmed from human assumption, mechanisms, and economics. Human systems are used because they provide consumers with products that it necessary, yet these necessary contraptions are the root cause to an unsustainable environment (Chiras, 2016). Human systems seem to be extensively using renewable and nonrenewable resources faster than what the environment can provide, which ends up hurting the environment in the long run. Human systems like mechanisms for common dailyRead MoreMy Values And Ethical Behaviors845 Words   |  4 Pagesresponsibility has heightened. According to Lefkowitz (2005), ethics are moral principles that govern a person s or group s behavior. Hence, after reviewing the American Psychological Association (APA) Ethical Principles of Psychologists and Code of Conduct (2010) and the role ethics play in the field of I/O Psychology I this assignment presents a synopsis of the evolution and my influential experiences role of professional values, biases, and ethics. The foundation of my values is my Christian upbringingRead MoreThe Influence of a Companys Leadership and Culture on Its Business Ethics1541 Words   |  6 PagesDiscuss the ways in which a companys leadership and culture influence its business ethics Definition of Organizational Culture Organizational culture refers to the values and behaviors essential in the contribution or development of unique social and psychological environment with reference to an organization. This is an indication that organizational culture is inclusive of the expectations, philosophy, values, and experiences that focus on holding an organization together with the aim of enhancing

Substance Abuse - 15082 Words

WHAT IS MEANT BY DRUG DEPENDENCY? Drug dependence is a situation where an addict feels he/she must have drugs in order to live; this is the term to describe psychological dependence. Physical dependence occurs when the body metabolism adapts to the presence of the drugs, when the drug is removed strong withdrawal symptoms are produced. This withdrawal syndrome is experienced as sickness, stomach upset and muscular pain. Hallucinations and convulsions may also occur. EXPLAIN WHY ALCOHOL IS A DRUG Alcohol is a drug because it affects the body tissues and as a result influences behaviour. BRIEFLY OUTLINE THREE REASONS WHY PEOPLE BECOME DEPENDENT ON DRUGS People become dependent on drugs because of curiosity, believing drugs will†¦show more content†¦To be prejudiced is to have a preconceived opinion about others. An individual may be good, noble, generous, kind, and helpful, but may be rated by the image of his race, religion, and nationality rather than by an assessment of his individual characteristics. Prejudice is acquired, not inborn, prejudice is not inherited: it is taught. Prejudice is unlearned as members of various groups come to know each other as persons instead of stereotypes. WHAT DO YOU UNDERSTAND BY THE TERM DISCRIMINATION? Discrimination is overt behaviour toward another person that is different from the individuals usual behaviour toward others. It is differential treatment towards others. In our society, discrimination may take place in various forms such as in education, voting, employment, group membership, legal, occupational, political and social. It has been seen as unfair treatment or injurious distinctions, especially unfair treatment. The dominant group treats members of the minority group differently because of a variety of fears, fear of intermarriage, fear of job competition, fear of loss of political power and special privileges, fear of decline of their own social status should they associate with them. DOMESTIC VIOLENCE is one of the most common crimes. It is present throughout society, usually hidden, but there, nontheless. Violence between adults who areShow MoreRelatedDrug Abuse And Substance Abuse2025 Words   |  9 PagesDrug abuse is the recurrent use of illegal drugs, or the misuse of prescription or over the counter drugs with negative consequences. The two terms, drug abuse or substance abuse can be defined as the use of chemical substances that lead to an increased risk of problems and an inability to control the use of the substance. Although drug and substance abuse do differ from addiction it sometimes can be mistaken for one another. Addiction is a chronic, often relapsing brain disease that causes compulsiveRead MoreSubstance Abuse And The Active Substance Abuser1514 Words   |  7 Pagesmisadventures of the active substance abuser. Unfortunately, many people in this situation may feel alone and lost when it comes to the pathway to recovery. Not only for the addic t or alcoholic, but a course of action that can give back some semblance of control and peace to the spouse. Sadly, the odds are never in favor for either of the two parties involved; however, people determined to salvage their connection with a loved one may yet be able to do so. Substance abuse of a loved one can be a nearRead MoreSubstance Use Disorder And Substance Abuse997 Words   |  4 PagesSubstance use disorder is defined as being a pattern of maladaptive behaviors and reactions brought about by repeated use of a substance, sometimes also including tolerance for the substance and withdrawal reactions. (pg. 294). The individual I will be talking about for the project is someone that came to crave a particular substance and rely on it every day. Their choice to devote so much of their time to their substance caused issues between their family and friends. Both family and friends startedRead MoreSubstance And Substance Abuse Among Inmates2272 Words   |  10 PagesSubstanc e Abuse among Inmates Substance abuse can be a big problem in our criminal justice system when dealing with the number of inmates who go back to their illegal activity after being released from custody. In specific, inmates who are drug users/ abusers are to be expected to go back to drugs once they get out. Without treatment they do not have the tools, knowledge, or resources to stay clean on the outside when released. The biggest hazard for an ex-inmate in the community is getting backRead MoreThe Problem Of Substance Abuse942 Words   |  4 Pagesuse various assessment tools to determine potential disorders that may be the root to a problem. Though at times a client may seek counseling with a known substance abuse issue there are more cases where a client is oblivious to the potential contribution that substance abuse has on the problem that help is sought for. Understood that substance dependency is nondiscriminatory to age, gender, race or creed, a therapist approaches the matter with the client kno wing that a problem is recognized and thereRead MoreThe Effects Of Substance Abuse1111 Words   |  5 PagesOpiate abuse in the United States is an epidemic. It is argued whether addiction is being handled correctly, and if the amount of resources for combating addiction should be increased. According to the National Institute on Drug Abuse, â€Å"The number of past-year heroin users in the United States nearly doubled between 2005 and 2012, from 380,000 to 670,000† (2014). This nation-wide increase of heroin abusers leads to another issue: how to treat them. One method of treatment is giving them another medicationRead MoreThe Substance Abuse Social Worker1052 Words   |  5 PagesThe Substance Abuse Social Worker Social workers have long worked with people who abuse substances, beginning in the 1800’s with sobriety houses and inebriate asylums, to settlement houses in the profession’s beginnings to developing self-help, consumer-driven programs, designing inpatient detoxification programs, and to applying youth-oriented prevention and education programs. As an addictions counselor, the social worker is a part of a specialized profession that began with the wounded healerRead MoreModels in the Substance Abuse Field 1206 Words   |  5 PagesThe term substance refers to all psycho active substances –â€Å"any substances when taken by a living organism may modify its mood perception, cognition deportment or motor function,† (DSM-IV, 4th edition) whether it is legal or illegal. Substance abuse refers to the utilization of a drug or other substances for non-medical purposes with the aim of engendering a mind-altering effect in the utilizer (MOH, 2005). It involves the utilization of illegal substances such as cannabis, misuse of licit drugsRead MoreSubstance Abuse And Its Effects On Society Essay1579 Words   |  7 PagesAmerica’s silent killer, substance abuse. Substance abuse affects the user and everyone that they are around and most of the time the user doesn’t even realize nor care that it affects other people because they are consumed by the substances. These substances have the power to dramatically change people’s lives, such as the physical toll it takes on our body, the ways in which it corrupts our metal process, and the detrimental effects it has on our social lives. Most substances that are used in our societyRead MoreSubstance Abuse And Drug Therapy1101 Words   |  5 PagesA person who has a substance abuse and a mental health disorder are identified as having a co-occurring disorder. Patients with substance use and mental health share common ground, because they hold the philosophy that treatment of chronic illness requires a long-term approach in which stabilization, education, and self-management are central (Drake, Mercer-McFadden, Mueser, McHugo, Bond, 2016, p. 589). A counselor can help give resources (NA meetings being available in their community) as well

A Summary On The Tattoo - 1498 Words

SUMMARY The Tattoo is a product with few direct competitors, but many indirect and invisible competitors. The direct competitors, such as smartwatches or the FitBit, have similar features and functions to the Tattoo. Indirect competitors, or substitutes, are seen in the form of health and fitness mobile apps. Invisible competitors the Tattoo has are large firms and bootleggers that make like-devices to compete with the Tattoo. The bargaining power of these competitors is moderate. The Tattoo faces minimal threat of new entrants because of the Tattoo’s patented technology. This makes the possibility of smaller firms being direct threats to our product low because the barriers to entry are high. However, there are various ways to break into the health and fitness industry through substitutes, thus, the bargaining power of indirect competitors is moderate. Many of our competitors utilize similar electronic chips, which means that our suppliers need to adhere to high quality produ ction or service. Therefore, their bargaining power is low. However, specialty chips with patents make certain manufacturer’s bargaining power high. Being that the Tattoo is unique, but also has many similar competitors, the customer’s bargaining power is also moderate. COMPETITION Currently the market for the Tattoo includes direct, indirect and invisible competitors. Multiple companies provide devices that contain similar features as the Tattoo. Currently, wearable technology is a new trendShow MoreRelatedAnalysis Of Hamlet And An Argumentative Essay892 Words   |  4 PagesEnglish 112 involved writing a large variety of literary pieces focusing on multiple components of writing. I wrote a multigenre on tattoos, literary analysis on Hamlet, and an argumentative essay as well as a summary and response essay on the need for higher education. From this wide array of papers I have learned and grown in my technical writing skills that will contribute in my pursuits of college level classes. I will address each of my papers and what I have learned from them. I have includedRead MorePossible Tattoos Essay examples646 Words   |  3 PagesPURPOSE: I would like to inform the class about the history, development and effect of tattoos on society. As well as†¦ THESIS STATEMENT: Understanding the tattoo’s origin, purpose and safety measures that will help students make an informed and healthy decision about their own possible tattoos. INTODUCTION I. ATTENTION GETTER: Catherine Grognard once said, â€Å"The tattoo[ed body] is a unique object- a naà ¯ve and provocative moving fresco.† Take a momentRead MoreInformative Speech On Tattoos1286 Words   |  6 Pages Tattooing is a body modification practice used for centuries across the globe. Because of the multiple origins of tattoos, there are several techniques and countless styles. Every tattoo is unique in meaning to the person that receives it, though often they can fit into generalized categories. Tattoos have fallen in and out of popularity over the course of history, though they have never and most likely will never disappear. II. Specific Purpose and Need to Know: According to WrittenRead MoreA Study On The Protective Immunity928 Words   |  4 Pagesusing the gene gun, the tattoo gun or the microneedle system. The focus was to determine whether the tattoo gun and the microneedle delivery systems were useful DNA vaccination alternatives to the gene gun. Our laboratory has successfully utilized the gene gun in our DNA vaccination studies for both protective and therapeutic purposes (17,34). However, the gene gun system is costly, and we are constantly looking for alternatives to back up our vaccine development program. Tattoo gun has been reportedRead MoreThe Navy Is Easing Its Tattoo Policy1363 Words   |  6 PagesThe Navy is easing its tattoo policy in a bid to recruit and retain more Sailors from the millennial generation, of whom more than one in three sport body art. Sailors will be allowed to have neck tattoos, sleeves and even markings behind their ears under the new policy, the most lenient of any military service. Only their heads are off limits under the new policy, which the Navy s top Sailor has called a reality check on the permanent art favored by Sailors. The leadership is going to reflect thisRead MoreMy Experience At Pleasant Valley High School900 Words   |  4 PagesMerriam-Webster dictionary, professionalism is defined as â€Å"the skill, good judgment, and polite behavior that is expected from a person who is trained to do a job well† (merriam-webster.com). When I hear the word professionalism, I automatically think of tattoos, social media, and appropriate language/attire. After some in-depth discussion with my classmates and teachers, I have come to realize that professionalism encompasses so much more. Professional development, also referred to as lifelong learning,Read MorePersonal Selling Strategy : Dress Code Essay884 Words   |  4 Pagesbusiness will be unusual when it comes to the dress code. Tattoo and or piercing shops are not held to the same standards as corporate/other forms of employment. In our business we will be going against the norm and require that our artist employees have at least one visible ta ttoo and preferably one piercing. This is due to the simple fact that someone who wishes to get a tattoo would prefer that the individual performing the work have tattoos themselves. The idea boils down to our company’s preferredRead MoreBody Modification Is a Form of Self-Mutilation1348 Words   |  6 PagesBody Modification Is a Form of Self- Mutilation Summary-Response Essay One cant look in a magazine nor watch television without seeing the trend. It has become the newest trend in western civilization. Celebrities and the mainstream media glorify it the most. The practice has become as common as women getting their hair done, for some individuals. It is so accessible one or more of these procedures can be acquired by just a trip to the mall. The trend is known as body modification, deliberatelyRead MoreBody Piercings And Its Impact On Society1665 Words   |  7 Pagesthat piercings in adolescents are more than simply â€Å"self-expression.† A study over body piercings, tattoos, self-esteem, and body investment in adolescent girls discusses how body art intertwines body image, self-concept, peer acceptance, self-esteem, and even self-mutilation towards motivations behind getting a piercing (or tattoo). For example, body modifications (particularly piercings and tattoos) can be interpreted as more than a coming-of-age statement. According to the article, the authorsRead MoreRhetorical Analysis Of The Emoji Movie1005 Words   |  5 PagesThe goal I want to achieve by writing this essay is to identify how the author builds the argument of the topic using different rhetorical strategies and check if the author established solid credible evidence to validate the arguments she made. Summary and Description of Rhetorical Situation: The article being discussed was released on August 4,2017 shortly after the release of the movie on July 28, 2017. Megan writes this text to explain the problems with the movie and later on supporting her arguments

Recruitment Free Essays

Focus and cite strategic manpower planning, recruitment and selection activities. Report and quote on these processes and how they help the company achieve its strategic goals Job analysis and Designing Coca cola companys HR Department check its own Job description and Job analysis in which they get the information about the employees work activities, human behavior, performance standard, Job context and human requirements and also other information related to this conduct. HR Department of Coca Cola used this information also for recruiting, selection, compensation, performance appraisal, training, and employee’s relationship Planning and Forecasting Coca Cola HR Department involves in the company strategic planning and they also make sufficient planning for hiring new employees needs in the organization. We will write a custom essay sample on Recruitment or any similar topic only for you Order Now HR forecast the needs for employees on the change in technology and increases in productivity. After planning the HR Department sends report to the head office for approval and if they get approval from the head office then HR will start the ecruitment process, The Recruitment Process HR Department posts their vacancy in news paper, institutions and company websites. The applicant can search for Jobs on the current Jobs tab from the homepage of their website and if the applicant already decided on what position to apply him/her will Just need to click â€Å"Apply Online† button and then follow the instruction provided. But in order to apply the applicant must first create a profile so that he/she can see the updates of his/her application. The company does internal nd external Recruitment. The Selection Process The selection process of Coca Cola HR Department will vary depending on the position that the candidates are applying for. Below are the tools used mostly by the HR department and in most cases they used the combination of any of the following tools; Interview- The interview is designed to reveal more about you and your experiences. Interviewer will ask for examples of how you behaved in different situations, maybe at school, home or in your previous Jobs Group Exercises- Coca cola s very much into teams so this exercise will show how the candidates effectively work with people. It is the good opportunity for the HR to see how the candidates communicate, influence and involve other people in work place. Presentations- Coca Cola used presentation as a tool in selection process to show the ability of the candidate on how he/she communicates to a group of people on a specific topic. The candidate may be given a topic in advance or on the day of the presentation. Psychometrics Test- the coca cola company also gives a psychometric test. Psychometric test are timed exercises that examine the candidates abilities and potential. HR uses the personality assessment tool that is designed to find out more specific things about you. Role plays/situational exercises- this tool is designed to assess how the candidates react in certain situations, this will help to highlight the candidate may be given facts and fgures to review or a report to complete; hr may also have an assessor acting as a customer or employee to simulate a situation that could occur in the workplace. How to cite Recruitment, Papers

Management Strategies for the Automobile Industry - Free samples

Question: Discuss about the Report on Management Strategies for the Automobile Industrys Successful Brand, BMW on Customer Expectations in the Middle East? Answer: Introduction (Background of the study) The experience of the customer contributes in determining the brand name of the automobile industry and plays a key role to capture competitive market share. This research proposal is a challenge to analyze the concept of automotive branding. The branding of automobile captures the fundamental nature of an automobile industry from the point of view of the customers. Basically, it coherent the industrys value plans in terms of relation to the customers, product quality as well as culture The increasing focus on the satisfaction of the customer as well as loyalty helps an industry to rethink on their management strategies. The value of automobile industrys successful brand, BMW is vast as well as it is a tactical tool to attract all the customers. In the Middle East countries, there is a fastest rising of automotive brand at the ending of first quarter of the year 2011. BMW group is confident in achieving a large record in the Middle East. Research Aim The main aim of this assignment is to investigate the management strategies for the Automobile Industrys successful brand, BMW on the expectations of the customer in the Middle East area. The concept of automotive branding is strained ahead the existing models as well as practices across the marketing fields. Through the research, it is being seen that the automobile company will be able to study the buying behaviour of the customers. Based on the understanding of the perception of the customers, the companies can be able to determine the actions that are required to meet the needs of the customer. The market of the car changes due to fast competition as well as advanced technology. Therefore, the automotive manufacturer understands the preference of the customers on time as well as takes necessary actions to reflect the changes within the market quickly. Research objectives To conduct the research on how the automotive parts are to be handled To investigate the factors on the basis of what the customers choose brand To know the way of thinking of the customers that promotion are important in the automotive industry Research questions 1. Is the successful brand of BMW able to meet the expectation of the customers? 2. What is the significance of marketing strategies of BMW in the regions of the Middle-East? 3. What are the steps to be taken in the Automobile Industry to fulfil the expectation of the customers? Problem statement Due to appearance of globalization as well as liberalization there is a rigid competition among the industries of automobile that focus to capture the markets of Middle East. An automobile are not to be considered as luxury, it occupies the everyday part of life as well as becomes a necessity. The attitude of the customers changed towards the fact that yesterdays luxuries are the necessities of today. In order to become successful in the market, it is important to study the awareness of the potential buyers as well as track their drivers of those perceptions. Literature review It will review the recent studies and also research done in regards to make profits in the automobile industry in case they fulfil the expectations of the customers. Based on the marketing strategy of BMW, it adopts a marketing campaign to target their customers. It tells their customers that their branded cars give pleasure in driving than any other branded car. Research on this extreme pattern indicated that the successful brand of the automobile industry achieves the perception as well as loyalty of the customers in the Middle East countries Further research publicized that ethnicity, the image of the country as well as interpersonal organize serve as drivers of automobile purchase as well as phenomenon of consumption. Therefore, the consumer ends the equation of brand that is vital in building the brand of the automobile industry. The societal structure in the Middle East countries is to be highly networked. The individual perception of the customer on the brand image as well as its perceptive influences the potential customers. Due to those reasons, it is necessary to convince the customers to believe in products as well as connect the customers with the companys brand. The customers those feel that the business model of BMW as well as their brand values tend to continue loyal and engaged in increasing their manufacturing. Automobile is considered to be a need especially in the Middle East countries. It is important in those areas to own an automobile for convenience purposes. It is also important for the customers to appraise the variety of automobile that they need to purchase. The decisions are taken based on multiple factors like the requirements of the customer, safety needs, maintenance of budget. The consumer of the Middle East countries also becomes aware of their choices as well as quality of the automobile This study provides the overview of automotive brand in this area. In view of the strong competition in the market of Middle-East in the segments of lower, middle as well as upper-middle of the automobile brands, the rating of brand of BMW from the viewpoint of their customers is also discussed. The brand awareness level of BMW among the people is analyzed. Even it is the best brand that offers best manufacturing products may fail if it fails to communicate with their customers The study al so offers some important insight on the BMWs customer satisfaction. The brand of BMW is able to provide value to its customer and gain a better market share than any other automobile industries. Research Design and Methodology The important fact of research methodology is well defined structure and sequential approach that will help to complete the research work successfully. There are three types of research design; exploratory, explanatory as well as descriptive. In this research, explanatory design is chosen that will assist to understand the effect of the strategies of marketing of BMW on the expectations of the customers in the regions of Middle East. It gets the liberty to explain the nature of the research problem, purpose of the research with the experience as well as knowledge (Al, 2013). In this research, the methodology plays a role to build the framework of the research. This research is basically based on the research on survey. This research consists of research onion to identify the research method. The philosophies to be used to develop the framework are intepretivism, positivism as well as pragmatism. This research chooses the positivism to expand its research framework as it is appropriate for a deductive research approach. The analysis is based on the statistical analysis to compute the data (Dutton, 2013). It requires acquiring a set of overview such as causality to understand the data into simplest ways. The analysis of the research is based on the customer satisfaction to identify approval of the BMWs products (Eaton, 2013). It is based on highlighting the marketing strategy of BMW, features of BMW car as well as the overall satisfaction of the customer. In the analysis, both the positive as well as negative responses are evaluated. After the analyzing of the research, it is being known more about the strategies used in marketing or selling of the BMWs car. Research Onion Research onion demonstrates the stages that cover at the time of developing a research strategy. Each of the layers of the onion describes the stages of the process of research in details. It provides an efficient succession through which the research methodology is designed. The usefulness of research onion lies in its flexibility for any type of methodology and it can be used in diversity of contexts. The first stage of research onion is to understand the process of the research. Based on the objective of the research, it is to be done. Firstly, the research philosophy refers to the nature of the reality that is being investigated. It gives the description of the quality of knowledge. It mainly defines the process of undertaking the research. This research chooses the positivism to expand its research framework as it is appropriate for a deductive research approach. This approach develops the hypothesis on the theory of pre-existing as well as it prepares the approach of the resear ch to examine it. Mainly, this research consists of surveys, interviews etc. The surveys tend to use in the quantitative research projects. It also involves sampling a proportion of the population. Sample size will be less than 20 that tend to create the results where the respondents skew the results individually (Chen, Chen and Wang, 2013). In the quantitative research, the size of the sample is important. It produces the data that is quantitative and it can be analyzed empirically. In the quantitative research, the sample represents the larger population to do the analysis. The time horizon is the time framework in the project that is required to complete the research. A time table is required to provide a plan and allocation of the time to complete the proposed research. In this research, explanatory design is chosen that will assist to understand the effect of the strategies of marketing of BMW on the expectations of the customers in the regions of the Middle East. Research approach In the research study basically follow two different approaches. The two research approaches include deductive research approach as well as inductive research approach. Moreover, the deductive research approach generally discusses about the evaluation of different existing theories with the help of data analysis. On the other side, the inductive approach also discusses about data collection, observation, data analysis and different other techniques (Starcevic, 2013). In this particular study it mainly adopts the techniques of deductive approach. Moreover, the main reason in order to adopt the deductive approach is that this approach discussed about the research study with the help of evaluation of different theories about the factors that mainly influence the customer expectations (Strebinger, 2014). However, on the other side, both the data analysis as well as finding part of the research study did the verification of all mentioned theories in relation with the customer expectation and different strategies of successful brand awareness (Yazdanifard, 2014). Sampling method In order to complete this research study, the methods of sampling becomes one of the vital aspects, especially in order to gathering primary data by doing survey. Moreover, the sampling techniques in order to do the research study needed the appropriate adaptation of sample size, sampling techniques and sample unit. Moreover, in this particular study both the aims and objectives helps the researcher in terms of dealing the primary as well as secondary data (Chen et al., 2013). Apart from this, the main aim of doing the selection of simple random sampling is that it has no biasness and the sample is also chosen in the random manner. According to this particular research study it did the application of random sampling techniques depending on the context of research study (Chen, Huang and Ji, 2012). The sample size is taken as 10. Data collection method The data collection techniques mainly help the researcher to follow the right directions in the terms of achieving the expected outcomes. Moreover, the techniques of data collection can also vary from research study to another (Stapleton and Degitz, 2014). In the terms of collecting data various techniques of questionnaire, interviews methods are used. However, the objectives of the research are to do the evaluation of successful brand on customer expectations (Alshenqeeti, 2014). Moreover, data collection methods consist of primary as well as secondary data collection methods. Moreover, the primary data collection evolves the quantitative techniques as well as secondary data collected data through journals and blogs. The process of data collection begins with selecting a sample that is based on the customer group of BMWs (Ha, Djuraev and Ahn, 2014). The reason behind selecting the customer group is that they are people who join the brand awareness program. The needs of the customer are to be focused based on the marketing strategy of BMW. The questionnaire is designed based on close ended questions. The questions will be based on the marketing strategies of BMW to satisfy the customers. These questions are given to the customer to give their own feedback and the answers are to be collected on the same day (Hofisi, Hofisi and Mago, 2014). Then the analysis is done to identify the relationship between the customer expectations and other variables. It helps to decide if the successful brand of BMW as well as its marketing strategy meets with the expectation of the customer (Shepley, 2011). Ethical issues The research is focusing on the ethical issues. The survey will not consist of those people those have some mental problems. Through the survey, the research will explain the purpose of doing the research. The analysis should meet with the objective of the research. The participants will not be able to withdraw from the participation (Peters, 2011). The participants are allowed to keep the data secure as it is confidential. All the records of the data are to be kept for at least three months. Research limitations The problem arises in the form of constraints such as budget, scope as well time of the study. The problems that faced in the course of the research are that some of the customers are not willing to participate as well as aid the research. The unsteadiness concentration sets among the respondents at the time of answering long questionnaire. It leads to difficulty in preventing incomplete questionnaire (Papalambros, 2011). The limitations of the research are due to the method of sampling that is to be chosen, also due to data that is not accurate. The limited time budget causes a huge limitation in the study of the research. Timetable A time table is required to provide a plan and allocation of the time to complete the proposed research. In this research, explanatory design is chosen that will assist to understand the effect of the strategies of marketing of BMW on the expectations of the customers in the regions of the Middle East. The time of the plan is represented in a Gantt chart. It is the tool that is used to plan as well as schedule the project. It gives an opportunity to consider the time that is taken to complete the research. At the time the research is under taken, this chart is used to monitor the progress. At any given time, it can give the status of the research. Hence, the owner can take the necessary remedial actions to bring back on course. Gantt chart Task Name Duration Aug 15 Sep 15 Oct 15 Literature Review 15 days Research methodology 5 days Research approach 7 days Sampling technique 5 days Data collection method 15 days Findings and Analysis 5 days Recommendations 2 days Conclusion 2 days Final review 1 day Submission 1 day Reference List Al, S. (2013). Interpretive research design: concepts and processes.International Journal of Social Research Methodology, 16(4), pp.351-352. Alshenqeeti, H. (2014). Interviewing as a Data Collection Method: A Critical Review.ELR, 3(1). Chen, H., Yu, D., Wang, C. and Wang, S. (2013). An Adaptive Trust Sampling Method for P2P Traffic Inspection.International Journal of Grid and Distributed Computing, 6(6), pp.103-116. Chen, S., Huang, K. and Ji, J. (2012). A Fast Sequential Acquisition Method Based on Frequency Sampling.Journal of Electronics Information Technology, 34(8), pp.1806-1812. Chen, Y., Chen, J. and Wang, W. (2013). Uniform Sampling Table Method and Its Applications: Establishment of a Uniform Sampling Method.Journal of AOAC International, 96(6), pp.1482-1486. DUAN, J. and CHEN, W. (2012). Ambulatory-assessment Based Sampling Method: Experience Sampling Method.Advances in Psychological Science, 20(7), pp.1110-1120. Dutton, W. (2013). The social shaping of digital research.International Journal of Social Research Methodology, 16(3), pp.177-195. Eaton, S. (2013). The Oxford handbook of empirical legal research.International Journal of Social Research Methodology, 16(6), pp.548-550. Ha, I., Djuraev, M. and Ahn, B. (2014). An Energy-Efficient Data Collection Method for Wireless Multimedia Sensor Networks.International Journal of Distributed Sensor Networks, 2014, pp.1-8. Hofisi, C., Hofisi, M. and Mago, S. (2014). Critiquing Interviewing as a Data Collection Method.MJSS. Papalambros, P. (2011). Design Research.Journal of Mechanical Design, 133(4), p.040201. Peters, T. (2011). Experimental Green Strategies: Redefining Ecological Design Research.Architectural Design, 81(6), pp.14-19. Shepley, M. (2011). Research Methods for Design Practitioners to Evaluate Facilities.HERD: Health Environments Research Design Journal, 4(3), pp.7-13. Stapleton, S. and Degitz, R. (2014). An Innovative Data Collection Method for Investigating Unresolved Pain After ED Discharge: A Pilot Study.Journal of Emergency Nursing, 40(6), pp.598-604. Starcevic, S. (2013). Research of brand personality concept in marketing.Marketing, 44(2), pp.149-172. Strebinger, A. (2014). Rethinking brand architecture: a study on industry, company- and product-level drivers of branding strategy.European Journal of Marketing, 48(9/10), pp.1782-1804. Yan, G. and Zhang, C. (2011). Simulation Research in Mutualism Behavior of Automobile Industry Cluster.Journal of Management and Strategy, 2(1). Yazdanifard, R. (2014). The Growth of the Automobile Industry.J Account Mark, 03(01). Zanutto, A. (2013). Handbook of constructionist research.International Journal of Social Research Methodology, 16(1), pp.87-89. ZHOU, H. and YE, J. (2013). Stratified sampling particle filter algorithm based on clustering method.Journal of Computer Applications, 33(1), pp.69-71.

Factors Affecting Brand Advertising Success -Myassignmenthelp.Com

Question: Discuss About The Factors Affecting Brand Advertising Success? Answer: Introducation I have gone through the chapter Global forces and advertising industry and analyzed that the global advertising industry has faced several challenges. The advertising industry has also passed through the phase of digital revolution and there were many rival companies that were in operational in the market (Percy 2016). I have also found that the changing pattern in the global market have affected the advertising market structure as well market dynamics. I have gone through the objectives of the advertising industry and has found that this industry has no such specific targeted audience and they target the mass market and thus encourage them to purchase new product or service. According to me, I think advertising also helps in promotion of specific brands and the consumers will be able to differentiate between the different brands. I can say that brand advertisement is the job of the advertising agencies and it is their responsibility to carry out the advertising process in a better w ay. I have also found that the brands target the businesses as well as the consumers. After reviewing through the entire chapter, I can say that different companies prefers to display their advertisements in different advertisement modes. These advertising agencies also acts on behalf of the client or the brand company and accordingly displays the advertisements(Ansari and Riasi 2016). I have found that different companies employ the advertising agencies to use their skills, knowledge and creativity for the creation of advertisements. The clients pay different amount to the advertising agencies and thus the advertisements are also created depending on the payment and the choice of the customers (Hackley and Hackley 2017). I can say that the money that is spent on advertising by the different companies has increased gradually with the passage of time and this is estimated to increase in the next few years. The advertising agencies are also shifting their attention to different geographic sectors in the economy and it has also become easier for them to focus on the requ ired brand and thus help in boosting the sales of the company (Percy 2016). I have found that the top advertisers are the car manufacturers of different companies. They constitute more than 50% of the global advertising economy and this is expected to increase with the passage of time (Percy 2016). I have found that the different advertising agencies has their individual specialist or experts and thus this individual is assigned with creation of different advertisement. These advertising agencies also has certain drawbacks i.e. the cost of advertisement through this agencies is very high and they are not feasible for small business enterprises who possess limited resources. Moreover, there are many advertising agencies that has not worked with any business entity earlier and it becomes difficult to understand the nature of business and this also leads to ineffective campaign (Ansari and Riasi 2016). After a thorough analysis, I have found that co-ordination is an important function of the advertising agencies. The advertising agencies must also ensure that there is proper co-ordination among the sales force, clients and the distribution network to ensure long run success of different advertisement programs (Percy 2016). I have also found that the main goal of the advertising agencies is to assist the distributors, sales person and the retailers that will help in maximizing their clients. Moreover, there were some special agencies who are assigned with the special task of publicity, preparation, market research and product literature. According to me, I think there must be a special department in these advertising agencies who must be assigned with the task of work schedule as well as proper routing sequence for different advertisements. After the preparation of the advertisement, it must be forwarded to the media who will carry it forward for further processing. This is possible after illustration, copy and mechanical production after the approval of advertisement from the client. There is also a public relations department in every advertisement company and the main aim of the company to maintain goodwill with the mass people. This tool also helps in better communication with the public and thus it will help in corporate advertisements as well as publicity (Hackley and Hackley 2017).I think the main responsibility of public relations department is to build trust and relation with the employees, customers, shareholders and the middleman. I have also found that the budgets of the online advertising agencies are increasing at a much faster pace than the traditional media of advertising. With the rapid pace of globalization, I think the companies are interested to shift of interactive digital media agencies and thus this will also be beneficial for the company as well as the advertising agencies. I have also found that there are certain competitive factors that affects the advertising agencies and this is important to gain competitive advantage. I have also noticed that this disruptive change has occurred in the advertising agencies after 21st century. Moreover, advertising on the mobile devices such as tablets and smartphone has not been so popular till the last century(Hackley and Hackley 2017). Therefore, I can say that the role of advertising agencies has been diversified and there was also diversification of the marketing options. Therefore, I can conclude that the reality of the advertising agencies and the industry as a whole has changed with the passage of time. It is also the responsibility of the marketers to decide how they will hire the advertising agencies and the roles that will be played by the advertising agencies. The advertising agencies also provide the clients with specialized and skilled services. Thus, the advertising agencies can give creative solutions to the companies and the different products and thus this will help in building better public relations, suggesting sales and different promotional activities, creating propaganda. Moreover, these agencies also provide specialized services to the clients and they have experienced staff who provides easier administration to different multiple services. These advertisement agencies also have different disadvantages and there is risk associated with the clients that damages the image of the company. Therefore, it is the responsibility of the mark eting agencies or the advertising teams to define the role of agencies at the time of establishment of relationships. References Ansari, A. and Riasi, A., 2016. An investigation of factors affecting brand advertising success and effectiveness.International Business Research,9(4), p.20. Hackley, C. and Hackley, R.A., 2017.Advertising and promotion. Sage. Percy, L., 2016.Strategic advertising management. Oxford University Press.