Factors Affecting Brand Advertising Success -Myassignmenthelp.Com

Question: Discuss About The Factors Affecting Brand Advertising Success? Answer: Introducation I have gone through the chapter Global forces and advertising industry and analyzed that the global advertising industry has faced several challenges. The advertising industry has also passed through the phase of digital revolution and there were many rival companies that were in operational in the market (Percy 2016). I have also found that the changing pattern in the global market have affected the advertising market structure as well market dynamics. I have gone through the objectives of the advertising industry and has found that this industry has no such specific targeted audience and they target the mass market and thus encourage them to purchase new product or service. According to me, I think advertising also helps in promotion of specific brands and the consumers will be able to differentiate between the different brands. I can say that brand advertisement is the job of the advertising agencies and it is their responsibility to carry out the advertising process in a better w ay. I have also found that the brands target the businesses as well as the consumers. After reviewing through the entire chapter, I can say that different companies prefers to display their advertisements in different advertisement modes. These advertising agencies also acts on behalf of the client or the brand company and accordingly displays the advertisements(Ansari and Riasi 2016). I have found that different companies employ the advertising agencies to use their skills, knowledge and creativity for the creation of advertisements. The clients pay different amount to the advertising agencies and thus the advertisements are also created depending on the payment and the choice of the customers (Hackley and Hackley 2017). I can say that the money that is spent on advertising by the different companies has increased gradually with the passage of time and this is estimated to increase in the next few years. The advertising agencies are also shifting their attention to different geographic sectors in the economy and it has also become easier for them to focus on the requ ired brand and thus help in boosting the sales of the company (Percy 2016). I have found that the top advertisers are the car manufacturers of different companies. They constitute more than 50% of the global advertising economy and this is expected to increase with the passage of time (Percy 2016). I have found that the different advertising agencies has their individual specialist or experts and thus this individual is assigned with creation of different advertisement. These advertising agencies also has certain drawbacks i.e. the cost of advertisement through this agencies is very high and they are not feasible for small business enterprises who possess limited resources. Moreover, there are many advertising agencies that has not worked with any business entity earlier and it becomes difficult to understand the nature of business and this also leads to ineffective campaign (Ansari and Riasi 2016). After a thorough analysis, I have found that co-ordination is an important function of the advertising agencies. The advertising agencies must also ensure that there is proper co-ordination among the sales force, clients and the distribution network to ensure long run success of different advertisement programs (Percy 2016). I have also found that the main goal of the advertising agencies is to assist the distributors, sales person and the retailers that will help in maximizing their clients. Moreover, there were some special agencies who are assigned with the special task of publicity, preparation, market research and product literature. According to me, I think there must be a special department in these advertising agencies who must be assigned with the task of work schedule as well as proper routing sequence for different advertisements. After the preparation of the advertisement, it must be forwarded to the media who will carry it forward for further processing. This is possible after illustration, copy and mechanical production after the approval of advertisement from the client. There is also a public relations department in every advertisement company and the main aim of the company to maintain goodwill with the mass people. This tool also helps in better communication with the public and thus it will help in corporate advertisements as well as publicity (Hackley and Hackley 2017).I think the main responsibility of public relations department is to build trust and relation with the employees, customers, shareholders and the middleman. I have also found that the budgets of the online advertising agencies are increasing at a much faster pace than the traditional media of advertising. With the rapid pace of globalization, I think the companies are interested to shift of interactive digital media agencies and thus this will also be beneficial for the company as well as the advertising agencies. I have also found that there are certain competitive factors that affects the advertising agencies and this is important to gain competitive advantage. I have also noticed that this disruptive change has occurred in the advertising agencies after 21st century. Moreover, advertising on the mobile devices such as tablets and smartphone has not been so popular till the last century(Hackley and Hackley 2017). Therefore, I can say that the role of advertising agencies has been diversified and there was also diversification of the marketing options. Therefore, I can conclude that the reality of the advertising agencies and the industry as a whole has changed with the passage of time. It is also the responsibility of the marketers to decide how they will hire the advertising agencies and the roles that will be played by the advertising agencies. The advertising agencies also provide the clients with specialized and skilled services. Thus, the advertising agencies can give creative solutions to the companies and the different products and thus this will help in building better public relations, suggesting sales and different promotional activities, creating propaganda. Moreover, these agencies also provide specialized services to the clients and they have experienced staff who provides easier administration to different multiple services. These advertisement agencies also have different disadvantages and there is risk associated with the clients that damages the image of the company. Therefore, it is the responsibility of the mark eting agencies or the advertising teams to define the role of agencies at the time of establishment of relationships. References Ansari, A. and Riasi, A., 2016. An investigation of factors affecting brand advertising success and effectiveness.International Business Research,9(4), p.20. Hackley, C. and Hackley, R.A., 2017.Advertising and promotion. Sage. Percy, L., 2016.Strategic advertising management. Oxford University Press.

How to Start a College Scholarship EssaySample

How to Start a College Scholarship EssaySampleIf you have never used a college scholarship essay sample before, now is the time to look at them. These are very handy because they have been tried and tested. You can use them on your own essays to give you that extra edge.There are actually many sources where you can find these scholarship essay samples. The most common place to look is the library or at the local bookstore.Online sources such as Amazon.com usually will include sample texts with the book. This way, you don't have to worry about checking out the book. It just has the reference. If you choose to check out books online, make sure you are buying from a reputable one.If you are looking for a different book, I would suggest the ones that offer the texts online in PDF form. This is a great idea because you don't have to download the text to read it. You can simply save it to your computer and then print it out.If you can't decide on a site or source, the right approach is to do some research on your own. Go online and do a search for scholarship essay samples.You can also go to your local bookstore and look through the textbooks that are on offer to see if there are any college scholarship essay samples that are worth checking out. You might be surprised at the selections.Make sure that you go to your university bookstore or library and see what else is available. This way, you can get the best source for college scholarship essay samples.

EBay Corporation Internationalization Strategy

Executive Summary EBay Corporation is a U.S. company that operates in the internet and digital media industry by providing an interface to buyers and sellers of different products online. The industry is very competitive and the company has managed to keep up with the level of competition. The management of eBay has pursued the internationalization strategy that has enabled it to expand over time to other multinational markets.Advertising We will write a custom report sample on EBay Corporation Internationalization Strategy specifically for you for only $16.05 $11/page Learn More While operating in different multinational markets, the company has faced various challenges and risk such as fraud risks, difficulties of coping up with regulations in different countries of operation. The company obtains its revenue through eBay marketplaces, Paypal and Skype. The findings of this study on application of internet marketing in eBay indicates that the company ma rkets and earns revenue online by providing market stores for different companies selling different products to online customers. Introduction The internet and digital media are advanced technologies that are utilized by organizations in the modern business environment to ease business transactions. The two technologies were developed many years ago with their development beginning immediately after the Second World War. The internet has made business transactions easy. Some companies such as eBay have utilized the technology as a competitive advantage in providing services to sellers and buyers. The company was established in 1995 and has utilized the internet to enable suppliers meet and supply products to their clients. The system has been successful and has enabled the company to grow and expand into international markets. However, it has not been able to succumb to competition in all markets since it was pushed out of the Japanese market. Fraud risks and the risk of conforming to different regulations in different countries of operations threaten its future existence (Racin, Van Der Loos Illes, 2007, p. 183). The internet and digital media dates back many years ago after the Second World War in which there was need to develop a communication system that would survive any difficulties. The proposal to create the telecommunication network that had no central authority and could operate while in disrepair was put forward by Rand in 1964.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Research for the telecommunication network began in early 1960 with some milestones being made in 1967 when the physical laboratory of Britain developed the initial tests of the network (Lohse, et al. 2000, p. 19). This discovery was followed by the U.S development of the network that contained four nodes in 1969 that were characterized by high-speed computers. The high-speed network developed in the U.S. grew faster in the 1970s and more networks were developed in the 1980s. For instance, in 1984, NASA entered into the internet industry. The company provided technical advancement that linked newer and faster microcomputers using thicker fast links (Calvin, 2004, p. 66). A team of programmers in Geneva designed the web. The web is a form of the internet that utilizes the hyper-textual format of the internet to develop a network of information that is global in nature (Blossom, 2009, p. 65). It comprises individual sites for different organizations. Through the sites, firms and individuals are able to share different kinds of information both business and social. The web can be accessed by any individual interested in it and has enough time. Blossom (2009, p. 65) notes that the legacy of the internet can be reduced to two that are egalitarian openness and flat pricing. Therefore, any individual can access the internet and the web at any time worldwide at a very low price based on the bandwidth being accessed (Lohse, et al. 2000, p. 21). Company Profile: eBay EBay Corporation was established in 1995 as an online auction that provides an interface between buyers and sellers of different products online. Pierre Omidyar, a software engineer base in California, established the firm. According to Blossom (2009, p. 68), eBay has its mission as â€Å"pioneering communities around the world built on commerce, sustained by trust and inspired by opportunity.† The business practices in which eBay is involved in is three and includes: EBay Marketplaces: this is the major revenue earner of the company. Under this section, eBay creates an online market for global corporations and individuals. In this online market, the company sells over 100 million products online daily.Advertising We will write a custom report sample on EBay Corporation Internationalization Strategy specifically for you for only $16.05 $11/page Learn More The online marketplace is the number one revenue earner for eBay contributing about 70% of the total revenue earned by the corporation (Lohse, et al. 2000, p. 21). EBay has been successful in online marketplace because of the ability of the company to manage its functionality, safety, and reliability of the trading platform. In addition, eBay has increased the usability of the online marketplace making its customers and suppliers to like it and prefer using it for the sale and purchase of different products (Blossom, 2009, p. 69). Paypal: this is the second revenue earner for eBay because it contributes about 25% of the total revenue realized by the corporation. Under this business model, the company aims at creating a new global standard for online payments. The company made the acquisition of Paypal in 2003 hence utilizing it to make payments for its clients (Charlesworth, 2009, p. 121). Skype Internet telephony: eBay acquired Skype in 2005 as another investment venture for the company. The venture is the third source of income for eBay since it earned the firm 5% of total revenues realize din the 2007 financial period. EBay used to value the firm highly beyond the true value of the firm hence incurring an impairment charge. However, the corporation has been able provide services for MySpace users (Ngai, 2003, p. 30). The last business model that was a source of about 4% of the firm in 2007 financial period was advertising among other online sources of revenue. The revenue Model Much of the revenue realized by eBay is obtained from the listing and commissions earned from its business transactions. The firm charges an extra commission on Paypal transactions. According to Allen (2008, p. 81), the margin that the corporation realizes on the transactions is phenomenal because the incremental costs made after the construction of the infrastructure are tiny.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The income that eBay realizes from advertising and other non-transaction net revenues only make up a small portion of the total net revenue realized by the corporation. According to Blossom (2009, p. 66), eBay intends to maintain this strategy of low revenues from advertising and non-transaction net revenues. For instance, in 2004, non-transaction net revenue was about $94.3 million, which was only 3% of the total revenue realized by the company (Ngai, 2003, p. 33). Customers and Proposition The main customers of eBay are online customers willing to purchase different products online. In addition, the company provides an interface for suppliers willing to supply different products to their online customers. The company has established a competitive advantage on core service provision (Ngai, 2003, p. 38). EBay is a reliable marketplace in which sellers can successfully list their items for sale on bids or fixed prices. Due to its reliability, the online marketplace is attractive to m any sellers. For instance, in 2007, the firm had about 532,000 online storefronts established by different users throughout the world. Different software tools such as Turbo Lister, Sellers assistant and selling manager among others to help them in conducting their transactions, provide traders utilizing the site on a frequent basis. Therefore, about 60% of suppliers listing their products are aided by software (Silver, 2004, p. 58). Fraud is a significant risk experienced by different online operators selling and purchasing different products online through the company site. One out of 10,000 transactions recorded in the UK in 2005 were fraudulent. Although the number is small, the translation of the figure into the total number of transaction the firm makes worldwide results in a significant volume of transactions. To overcome fraud cases and risks, eBay has developed trust and safety programs that reassure customers of the safety of their online transactions. For instance, the co rporation has initiated the feedback system in which the credentials of both sellers and buyers can be identified (Charlesworth, 2009, p. 121). According to Blossom (2009, p. 66), eBay make propositions to both the sellers and buyers. The proposition for buyers involves selection of products, their value, convenience and entertainment. The firm has established an online forum called neighborhoods in which buyers can discuss the different products and provided by the company. For sellers, their propositions include access to broad markets, marketing and distribution that are cost effective, access to a large market base and good conversion rates (Acquisti Varian, 2001, p. 25). The company changed its marketplace into three structures that are free structures, seller incentives and standards and feedback. The structures were aimed at improving the quality of experience that would enable sellers provides detailed ratings. In addition, the structures provided sellers with the ability t o review the items described, improve communication, period of delivery and improve postage charges. The changes made by the corporation improved the shopping experience by the firm’s clients (Acquisti Varian, 2001, p. 25). Competition The competitiveness of an organization determines the survival of the company in the industry. Every organization including eBay aims at maximizing profits while minimizing the costs incurred. In order to minimize costs while maximizing the realized profits, it is necessary for the firm to have a competitive advantage (Tanner, Honeycutt Erffmeyer, 2008, p. 116). The company has established a competitive advantage in interfacing between online buyers and seller of different goods and services. The uniqueness of the services provided by eBay is that there is a direct link between firm and its clients since a feedback system exists for the clients on the services provided. The services provided by the company are reliable and free of risks becau se the company has minimized fraud risks (Wang, Lee Wang, 1998, p. 66). The examination of competition in the internet and online business will be done using porter’s five forces as explained below. Porter’s Five Forces Source: Porter (1980, p. 29) Buyer Power There has been an increase in the bargaining power of the online customers of online products and services due to their ability to purchase any products of any company in the industry competitors’ products. By venturing into different markets across the world, eBay competes with other dominant companies in the industry such as Yahoo among others. The buyer power is high and the company requires strategic planning in order to provide high quality services that can compete with competitor products for effectiveness in the industry. The free choice from available alternative quality products of various competitors has raised the buyer power (Gay, Charlesworth Esen, 2007, p. 99). Supplier Power There are ma ny suppliers to eBay supplying different products being sold by the company online. Any fluctuations in the demand for online products and goods could easily cause an increase in the supplier power (Honeycutt, Ford Simintiras, 2003, p. 219). For instance, a fluctuation in the demand for computer chips sold through eBay could easily lead to supply of the chips on demand hence the increase in the supplier bargaining power for HP. Supplier power affects the operations of eBay (Porter, 1980, p. 77). Substitutes Substitutes to eBay services comprise of online and offline retailers, distributors, liquidators, import and exports companies. In addition, there are other online auctioneering companies, mail order companies, catalogues and directories. Companies provide online and offline shopping channels and networks that are substitutes to the services provided by eBay. Due to these substitutes, competition for eBay provided products has increased. Market Rivalry There is very high rivalry among competitors in the online marketing and internet business. The main competitors in the industry include firms providing various services similar to the services provided by eBay. For instance, there are mail order companies, liquidators, online and offline participants, search engines, catalogue and mail order companies among other companies (Racin, Van Der Loos Illes, 2007, p. 184). EBay is not complacent with the competition in the industry. Due to the high level of competition in the industry with firms such as Yahoo providing similar services, eBay pulled out of the Japanese market in 2005. The company still faces competition from Yahoo in other markets such as Asia and China. Yahoo provides similar competitive services that are likely to attract more customers in the markets (Silver, 2004, p. 59). New Entrants The online business industry is characterized by free entry and exit. Every organization operating in the industry is aware of the threats that new entrants pose to their existence. In spite of heavy investment in the industry by eBay, new entrants such as Yahoo among others still pose a danger to the existence of the firm in the industry. Opportunities Competitiveness in the industry increases operating risks of operating in the industry for eBay. However, there are still many opportunities to be explored by eBay. For instance, the company can exploit emerging markets such as India and Brazil. In addition, the firm can exploit mergers and acquisitions with other upcoming organizations in the industry (Zacher, 2009, p. 201). Threats The threat in the industry is the threat of new entrants. The industry is at a mature stage and it has enough companies operating in it. Therefore, the entry of new firms would increase the level of competition further than expected. Moreover, fraud risks pose some dangers to the operations of eBay. Strategic Decisions made by eBay Management Strategic management is mandatory for firms in the modern business envi ronment because of the dynamism of the business environment. EBay operates in a very competitive industry that requires the management of the company to make strategic decisions in line with its strategic goals and objectives. The company has its strategic objectives as: Increasing the number of new users registered to utilize the services the company offers on its online marketplace. Increasing the number of registered users that actively participate in bidding, buying and selling on the company’s marketplace (Ngai, 2003, p. 45) The firm aims at increasing not only the value, but also the volume of active transactions on eBay marketplace. The organization had about 83 million active users by the end of 2007 compared to the 82 million active users that it had in 2006. The company defines active users as clients who bid, purchase or lists items on the website of the company in the past 12 months (Racin, Van Der Loos Illes, 2007, p. 183). The company achieves these objective s through other approaches as outlined by the management. The company has strategies to pursue the increase of category numbers and sizes of the marketplace. For instance, the company pursued this strategy to increase the categories such as books, art, antiques business and industrial clients in the marketplace. EBay pursues the interaction strategy in which it has traditionally been realized through auction listings. The strategy was refined to its current â€Å"Buy-It-Now† price format (Schwartz, 2006). The format of the strategy is the ‘Dutch auction’ format that is characterized by sellers selling multiple identical products to the highest bidders. EBay Corporation developed its stores for the main reason of enabling suppliers with multiple products to display their products in a more retail format. The management is pursuing the acquisition of other firms as a strategy to provide an enabling environment for suppliers of multiple products. For instance, eBay acquired Mobile.de in 2004 from Germany and Marktplaats.nl from Netherlands. In addition to the acquisitions, the company has invested heavily in other organizations such as Classified ad in the U.S., acquisition of Rent.com and stubHub in 2007 (Silver, 2004, p. 57). EBay has pursued another strategy of localization in different regions and countries. Under the localization strategy, the company has been able to achieve a larger market place for localized geographies such as Australia, India, Malaysia, Canada and U.S among others (Ngai, 2003, p. 48). Success factors Basing on the above strategies undertaken by the corporation, the company has been successful in meeting its set objectives. The ability of eBay to meet its set objectives is attributed to different success factors such as the ability of the company to attract buyers and seller, the ability of the company to handle a large volume of transactions, selection of a good price and good selection of goods for sale. According t o Howe (2000, p. 91), eBay provides high quality customer services that when coupled with high quality products and services offered, it creates a brand recognition, customer satisfactions and loyalty. These success factors have been able to lead to success due to the importance that the developing the value added tools and services by the company. Value adding tools to eBay include tools used before and after trade to enhance user experience while making trading faster, easier and safer. With regard to competitors, success factors for eBay include the ability of the company to enhance community cohesion, system reliability, and convenience of the website, lower level of service charges and provision of quality search tools (Chaffey, et al. 2008, p. 78). Challenges of doing business on the internet EBay is a multinational corporation that operates in different business environments across the different regions of operation. Due to the dynamism of the business environment, the compan y encounters different issues that have negatively affected the performance and competitiveness of the company (Acquisti Varian, 2001, p. 19). To begin with, the company faces regulatory requirement challenges including regulation of auctioneering, professional selling distance selling and transmission of money. The company encounters legal uncertainties regarding the liability for listings and contents provided by users (Sellers, 2010, p. 103). The uncertainty could also result from the less user-friendly internet systems in different markets of operation. As the company operates in the countries, it faces the challenge of integrating with local payment providers such as banks, credit and debit card associations and electronic fund transfers. Other challenges faced by eBay are as listed below: differing levels of retail distribution, shipping and communication structures Different employer/employee relationships that affects productivity and service provision of the firm, hence p rofitability Challenges in staffing and managing overseas subsidiaries Adverse taxation consequences that could affect negatively the profitability of the company The firm faces strong local competitors that have forced eBay to exit some markets such as Japan. The company faces cultural ambivalence towards or non-acceptance of online trading. Fraud In spite of the above challenges, eBay if doing everything to overcome them and ensure that it maintains its global competitiveness. The firm has employed various strategies such as utilizing locals from the different countries of operation to conduct it business. The locals in different regions have enabled the company improve employer/employee relationship in a bid to improve its performance. The advance in technology has enabled the company to outsource expertise from different countries. This has enabled eBay to reduce its operating costs while maintaining a competitive edge. Conclusion EBay Corporation operates in the online market place industry that is dynamic and competitive the firm was established in 1995 and since its establishment, it has been able to grow and expand its operations to not only online marketplace, but to include international payment systems such as Paypal and Skype, online communication. The company has established a competitive advantage in customer service and quality service deliveries that have enabled it maintain a competitive edge in the highly competitive industry. The management of eBay Corporation has pursued the internationalization strategy that has been achieved through several mergers and acquisitions over time. Through the mergers and acquisitions, eBay has been able to successfully venture into other international markets such as in UK, Asia, China and Canada. In spite of the success in the expansion, the eBay has not been successful in keeping up with competition in all markets. The company has been forced to exit in some markets such as Japan in which it received stiff competition from Yahoo. The company faces some risks such as fraud and high competition. It is recommended that the company increase its level of interaction and diversification in order to hold onto its market share while improving it performance. References Acquisti, A Varian, H 2001, Conditioning Prices on Purchase History, Marketing Science, Vol. 1, no. 2, pp. 1-33 Allen, C 2008 Advertising and integrated brand promotion, New York: Cengage Learning. Blossom, J 2009 Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives, and Our Future, New York: John Wiley and Sons. Calvin, R 2004 Sales Management. 2 Ed. New Jersey, NJ: McGraw-Hill Professional. Chaffey, D et al. 2008 Internet marketing: strategy, implementation and practice, 3/E, Pearson Education, USA. Charlesworth, A 2009 Internet marketing: a practical approach, Butterworth-Heinemann, Slovenia. Gay, R, Charlesworth, A Esen, R 2007 Online marketing: a customer-led approach, London: Oxford Univers ity Press. Honeycutt, E, Ford, J Simintiras, A 2003 Sales Management: A Global Perspective, London: Routledge. Howe, K 2000 Understanding advertising: History, persuasion techniques, mass media, target audiences, Ad creation, Wako, TX: Prufrock Press. Lohse, G et al. 2000, Consumer Buying Behavior on the Internet: Findings from panel Data, Journal of Interactive Marketing, Vol. 14, no. 1, pp. 15-29 Ngai, T 2003, Internet Marketing Research (1987-2000): a Literature Review and Classification. European Journal of Management, Vol. 37, no. 1/2, pp. 24-49 Porter, M 1980 Competitive Strategy, New York, NY: The Free Press. Racin, E, Van Der Loos, A Illes, J 2007, Internet Marketing of Neuroproducts: New Practices and Healthcare Policy Challenges, Cambridge Quarterly of Healthcare Review, Vol. 16, no. 02, pp. 181-194. Schwartz, M 2006 Fundamentals of sales management for the newly appointed sales manager, New York, NY: AMACOM Div American Mgmt Assn. Sellers, N 2010 Advertising techniques and consumer fraud, Volume 8, New York: Gregg Division, McGraw-Hill. Silver, D 2004, Internet/cyberculture/digital culture/new media/ fill-in-the-blank studies, New Media and Society, Vol. 6, no. 1, pp. 55-64. Tanner, J, Honeycutt, E Erffmeyer, R 2008 Sales Management: Shaping Future Sales Leaders, Upper Saddle River, NJ: Pearson Prentice Hall. Wang, H, Lee, M Wang, C 1998, Consumer Privacy Marketing about Internet Marketing. Communications of the ACM, Vol. 41, no. 3, pp. 63-70. Zacher, R 2009 Advertising techniques and management, Harrison City: R.D.Irwin. Print. This report on EBay Corporation Internationalization Strategy was written and submitted by user Kyler Wise to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Transformations & Symmetry essays

Transformations & Symmetry essays What is transformation? Transformation is a one-to-one function from one plane on to another plane or to a different area on the same plane. A transformation describes a change in appearance of points in a plane. It is a transfer from the pre-image to the image. There are many types of transformations that I will be describing. The first type of transformation is known as a reflection. A reflection maps each point from one plane and creates it on another plane in the same manner and order. One of the main characteristics of reflection is reverse orientation. This means that whatever order the points were in, they transformed to be the opposite. This concept is the same as when you look into a mirror, all the points are reversed. Another type of transformation is known as translation. A translation is a transformation formed by the composition of two reflections in which the lines of the reflection are parallel. According to my understanding of this concept, in order to have the lines parallel, the figures must be placed side by side. In this type of transformation the orientation of the figure is changed but then changed back. The first reflection reverses the orientation, then the second reflection reverses it back to the way it first was. When you have more than one transformation of one figure you are then, performing a composition of transformations. The third type of translation is called a rotation. A rotation is a transformation formed by the composition of two reflections in which the lines of reflection intersect. This is accomplished by using two reflections or a composition. The concept of this transformation is that it is reflected at an angle, therefore causing the perpendicular lines to intersect at a single Another type of transformation is known as a dilation. A dilation is kn ...

Legal Case of the Caspian Sea Research Paper Example | Topics and Well Written Essays - 3750 words

Legal Case of the Caspian Sea - Research Paper Example Iran and Russia, especially Iran, favor splitting the sea equally among the countries, with each country owning the sea with joint sovereignty. The other countries, however, favor partitioning – they get certain parts of the sea to control for their countries, and the other countries get their own slice of the pie. This describes the conflict in a nutshell. However, the conflict is more complex because other, more powerful countries, like China and the United States, have taken sides. This paper will describe the conflict, along with describing other water based conflicts, in recommending the best course of action for the five countries in dispute over the Caspian Sea. Discussion The dispute over the Caspian Sea has as its genesis the collapse of the Soviet Union in 1991-1992. According to Mirfendereski (2001), prior to the collapse of the Soviet Union, the Caspian Sea was the province of only two countries – the Soviet Union and Iran. After the breakup of the Soviet Un ion, however, the Caspian Sea was abutted by Iran, Russia, Azerbaijan, Turkmenistan and Kazakhstan. Further, Mirfedereski (2001) stated that, soon after the breakup of the Soviet Union, the Caspian Sea became a matter of international business, as, in addition to the countries abutting the Sea, other countries, such as the United States and China, developed a strategic interest in the region, because of the Sea’s rich and oil and gas reserves. As Zeinolabedin et al. (2011) states, the Caspian Sea and how it is divided up between the countries is important to the countries, and to the world, because of the Caspian Sea’s resources, particularly in the area of oil and gas. Roberts (2001) states that the issue of the Caspian Sea energy development is dominated by four factors – uncertain oil prices; the geology and geography of the area; the pipeline issue; and the ability of the Turkish government to develop a coherent energy import policy. Before the breakup of th e Soviet Union, the Caspian Sea was divided according to agreements made between Iran and the Soviet Union in 1921 and 1940 (Laruelle & Peyrouse, 2009). However, after the breakup of the Soviet Union, this agreement became problematic, although Russia initially proposed, after the breakup of the Soviet Union, that the countries share the Caspian Sea, with the exception of ten miles (Laruelle & Peyrouse, 2009). The other countries, however, did not agree with this plan. This means that, for the new countries which abutted the Caspian Sea, there was not specific guidance on how the Sea should be partitioned. However, Mirfendereski (2001) states that at this time there was, when the Soviet Union was intact, delineations that the Soviet Union had made for the Caspian republics. There was also a division between the Soviet Union and Iran, called the Astara-Hassanqoli line. However, as these delineations meant that Russia had to concede a large portion of the Sea, Russian disputed the Sov iet Union delineations, according to Mirfendereski (2001). What Russia was seeking, according to Mirfedereski (2001), was an equal but undivided share of the Sea as a whole, as opposed to partitioning. Iran, whose ostensible partition of the Caspian Sea, per the Astara-Hassanqoli line, deprived it of offshore petroleum deposits, went along with the Russian plan to ignore the Astara-Hassanqoli line and divide the Sea up so that each country had an equal but undi

Customs & Traditions in the Mexican Culture Essay - 1

Customs & Traditions in the Mexican Culture - Essay Example These include green tomatoes (known as to tomatillos), papaya, mango, avocado, and pear cactus otherwise known as napoles in Mexico (Long &Vargas, 2005). Mexicans include meat in their diet as much as possible. Unlike in other cultures, pork and chicken surpass beef consumption. Mexican foods do not avoid the spicy element. In fact, most people associate Mexican food with spices. It is common to find chilies of various types such as chipotle, Serrano, poblano and the jalapeno in Mexican dishes. They add a characteristic flavor (Hankin, 2014). There is also use of herbs to enhance flavors such as cumin, cinnamon, cloves, thyme and cilantro. Mexican coastal dishes include seafood prepared using spices and herbs. Lately, Mexican foods portray Spanish and Indian influence, but not enough to limit the consumption of indigenous foods such as beans, corn and peppers (Noble, 2012). Flour and corn tortillas are popular and are sold on the streets. Mexican desserts incorporate sweet and hot compounds for good and smooth flavor that have unique impressions in the mouth. Mexicans also prepare fresh juices from fruits besides consuming imported drinks. However, tequila is a popular Mexican native that is popular in the alcoholic drinks category all over the

Digi Telecommunication Sdn Bhd

Digi Telecommunication Sdn Bhd DiGi Telecommunication Sdn. Bhd. is a company which contribute mobile communication. DiGi accomodate a absolute range of effortful, adaptable and easy to use wireless services to facilitate and enhance the lives of its customers. DiGi made value for their customer by choosing the most applicable cutting edge high tech so that customers gain the advantage from the products and services that provide them alternatives, advancement and authority. DiGi have a creation companionship as a lead in voice and data prepaid services that have determined industry benchmarks for inspiration and innovation. DiGi Postpaid bring out top quality call together with value-added mobile and data service to all customers. There are some competitors that DiGi faced with. One of the main competitor is Maxis Berhad. Maxis Berhad is the leading mobile communications service contributer in Malaysia over 11.4 million mobile subscribers. Maxis Berhad offered some services. Such as, prepaid, postpaid, 3G service and Maxis Broadband. While another competitor is Celcom Axiata Berhad, also known as Celcom, is the oldest telecommunication company in Malaysia. Celcom is now generally a world figure for mobile communication. They had extended the original frequency band for GSM from 900 MHz to 1800 MHz. Celcom provide Virtual Mobile Operator services(VMO) and rural communications services by using CDMA Technology and Satelite Phone. IT and IS used by DiGi Telecommunications 3G coverage 3G is the current wireless technology. DiGi Telecommunications has used 3G network that named as Turbo 3G which launched on December 2009. Besides, it also promoted 4G DiGià ¢Ã¢â€š ¬Ã¢â€ž ¢s Turbo 3G with a speed approximately 14.4Mbps HSPA. Several areas in Malaysia had coverage with Turbo 3G. Turbo 3G is available for the users of DiGi for the broadband, postpaid and prepaid use. It provide users to get the data and information by the wireless access from anytime and many place. Users can suft the internet with the higher speed and they are able to make the video call, listen to music or viewing movies with higher quality than before. E-payment E-payment is a e-commerce transaction which the buyers and sellers will deal by electronic payment for buying and selling purposes via internet. Digi Telecommunications has integrated with iPay88 and PayPal for e-payment options. MySimplified, DiGi classified portal were forced with iPay88 so that the online payment services are available for the mySimplifieds members to do the transaction through the internet. Debit and credit instruments were provided to the them via the local bank. Meanwhile, the Storefront launched to let the sellers to accept the payments from payers via online channel. CRM CRM data is the most crucial information in any company. In order to control the performance of the company, DiGi Telecommunications decided to associate with iZeno and SugarCRM to conduct Sugar Professional On-Site. SugarCRM is a provider of commercial open source customer relationship management, so-called CRM software. It increase ability in achieving deeper analysis of CRM data and combine it with other companies data. SugarCRM applications have been choose by more than 5000 customers under lock-in based and proprietary alternatives. This software help DiGi Telecommunications Company in leads identification and tracking, proposal generation, account validation, approval matrix, contract generation, order fulfillment tracking, billing system integration and reporting. Recommendation Digi Telecommunication Malaysia provides a variety of mobile communication services, but we suggest that the company can launch 4G WiMAX (Worldwide Interoperability for Microwave Access) in the future. WiMAX is developed to provide a common framework for wireless connectivity in fixed, portable, and mobile environments. It is also act as a scalable wireless access technology designed to provide high throughput over long distances. As we know, there are many types of internet connectivity today like broadband wireline, WiFi, and even dial-up. But all these types of connectivity have some disadvantages, for broadband the service can be expensive which is depended on the provider, and it is sometimes unavailable in many rural areas. For WiFi, it has limited range against coverage, and for dial-up, it is simply slow. WiMAX is designed to overcome all these problems. It provides the high-speed connection of broadband even with higher data transfer rates. Besides that, it also offers wireless access which has the range far exceeds WiFi. This is because WiMAX consist of two hardware components that is a WiMAX tower and WiMAX receiver. This WiMAX tower provides coverage to an estimate 30 mile radius by connecting to internet using a high-bandwidth wire line connection. In addition, we also recommend that the Digi Company to produce Digi-m-Trak mobile asset. This asset will provide reliable, cost- effective monitoring and management. The Digi-m-Trak system ensures constant to access information at any time and from any place. Digi-m-Trak transceiver will collect data such as location, speed, fuel levels, temperature and vehicle security system status for vehicle GPS. The information will saved in the secure database sent from the transceiver over a GSM and GPRS wireless network. From here, we know that Digi-m-Trak will give a lot of visibility to safety and security of divers, vehicles, and goods. From here, we know about the benefit of Digi-m-Trak mobile asset, so it is strongly recommended that Digi Company can launch this new mobile asset in order to gain competitive advantage in this global environment.